How to use quora to promote your brand?

What is Quora?

If you are an entrepreneur or a small business owner, you can not ignore Quora. The question might have come to your mind “How to use quora for marketing?” The answer is also very simple that by publishing your content in questions and answers format. It is a perfect social media platform to take your business online. Quora will help you to promote your products & services at the lowest cost possible. Because it is an online question and answer platform driven by golden rules of “content marketing” philosophy. Quora offers features to generate leads online for a product or service by asking questions. The brand people can advertise by asking relevant questions about their products and services. They can also generate content about their products and services by answering relevant questions.

There are features to add images, info graphics, external links & references along with visual media. It is a social media platform driven by inbound marketing principles where good content is king.

How to use Quora to promote your products and services?

Quora offers opportunities for business communities and brands to do :

Market research for their products and services by gauging consumer sentiment
Understanding the unique selling point (USP) of products and services by real consumer feedback
Understanding the brand image of existing products and services by interacting with existing customers of products and services
Understanding consumer psyche and behavior for existing products and services
Solving customer complaints and grievances
Competitive analysis of rival products/services

What are the advantages of Quora marketing strategy?

Quora is driven by quality content and quality content is the heart of digital marketing. We all know that “content is king”. The impact of answers given on Quora by business owners regarding their products and services is huge. Some points to be considered are as given below:

The content in the form of questions and answers remains trending at the top for a long period of time. Because Quora content or answers can have images, text, videos as well as links to other websites. It can also have links to the brand website or to the online store. Hence, it directly helps in lead generation for relevant products or services.
The answers having a lot of reviews or “upvotes” along with positive comments serve as good quality content for generating inbound leads and website traffic.
The users giving negative comments or feedback can be treated as grieving customers. Their queries and pain-point can be addressed on the spot by replying to them.
It is possible to redirect the customer’s attention to the website of the concerned product or service by specifying website links.
The content provides a source of good inbound traffic for websites or blogs dealing with the concerned products or services.
It also provides a full-text-based search on any topic. If questions and answers are present as per the relevant topic searched, it presents results in the format as per other search engines.
It has the facility to create blogs where promotional content can be generated for products or services.
The questions and answers or the content of Quora can be shared on other social media platforms as it provides question and answer sharing features.
Some of the best answers on Quora are shared very often on other social media platforms.
It has the facility to create spaces or so-called “Quora spaces”. Again, it can be related to any topic or product, or service of an enterprise.

Summary

It may seem that Facebook has more active users spread across geographic locations in the world with much higher traffic, but Quora marketing strategy gives a better Return On Investment (ROI) with content marketing in long run.

It is better than Facebook and other social media marketing platforms for a long-term marketing strategy with inbound content marketing.

To know more details about Quora platform, please follow below link:

Quora marketing tool

Author: Akhilesh Maurya
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Career Opportunities for Interior Designers in India

Interior designers have created beautiful office and residential spaces in Indian cities, and it is no surprise that leading interior designs have redesigned India’s interiors and made us fall in love with the design scene once again. In recent years, the demand for interior designers in India has increased, leading to a need for more creativity in limited spaces. Nowadays, the fastest way to make an impression on anyone is through visuals and hence, all the sectors of industry are putting in special efforts to ensure that they represent their organization in the best way possible. As more and more people decide for interior designing their spaces, the demands on interior designers will increase significantly in the coming years.

furniture design by interior designer in India

As a result, interior design companies, especially those designing interiors abroad, are expected to grow rapidly and establish themselves as well-earned and hard-working creative on the Indian design scene.

People are attracted to one theme – an interior style that emphasizes their homes, which will lead to an increase in demand for interior design jobs in India. Due to the high material costs, the high material quality and the high design standard, there is a high level of competition in interior design

The latest survey report concludes that career opportunities for interior designers in India are expected to increase by 19-20%.

conference room design by interior designer in India

Which Course to Choose in Interior Designing?

If you’re someone who can see the detail of each design, the frequency of every color, the shape combination and find the right light, then you’re made to be an Interior Designer.

Similar to other industries, the salary of interior designers can vary, depending on the type of work they specialize in and the level of experience and expertise they possess.

To professionally excel in the super happening designing field, it’s important to choose the right course at Nitte. You can expertise in graduate, undergraduate or diploma programs in Interior design and decoration.

Interior designers specialize in certain styles and focus on differentiating themselves from the competition. At home, you can also become an interior designer specializing in a particular style, and there are a number of different styles that interior designers can specialize in. This work can be very rewarding, whether you are an artist, designer, interior designer or even designer of interior design products. These are just some of the many different options that you can use as an interior designer when setting your career path

What are the job description and different areas to focus in Interior Designing?

The job description of an interior designer is broad: some work in interior design, others work for commercial customers and still others for private and commercial customers.

An interior designer also has a career in television and film, working in the production design department or as a production designer.

You can focus on interior design, but there are a number of options for interior designers working in different professions, such as retail, office, retail management and design sustainable interior design so it is best to combine and coordinate different career options if you have any. Once a candidate has successfully completed an interior design degree at Nitte School of Fashion Technology and Interior Design, he or she can choose one of the numbers in the interior design job profile.

brain storming on interior designing project

Interior design does not have the same funding-based approach to promotion as it is found in many other industries. Ideally, working in an established interior design company, such as a design department in an architect’s office, is a good way to consolidate what you have learned at university and to work with the design departments of the architects in the office.

The salary of an interior designer will increase as he becomes more experienced and his experience increases. While the salary of the senior interior designer will be higher, the salary of the interior design assistant in India could be lower.

If you are qualified by Nitte School of Fashion Technology and Interior Design, hiring for one of the associated interior design jobs can help you significantly increase your salary and the quality of your work. Working in an interior design office can also mean higher wages if you branch out into other areas such as architects, architects and interior designers. In view of this, the architect may earn a higher salary and may have offers from other companies in India, especially those with high demand for interior design jobs.

How much does an Interior Designer Earn?

The salary and opportunities for interior designers are very high in India, which makes it a very attractive profession. Depending on where you want to go and where you want to be, there are different salaries for interior designers. Working in a large company is a good opportunity for an interior designer to earn more than the average salary of a country.

According to a study by, interior designers in India have seen a salary increase of about 12% in 17 months. The average salary of an interior designer in India is around 90 K INR , which is about 7% above the national average, according to the study.

Make money online for college students

Students do need money for various expenses for their day to day life. Many students are not in a position to demand more money from their parents. They know that parents are overburdened as far as finances are concerned. This is especially very much true for middle-class students and if they are pursuing any professional courses such as medicine or engineering.

However, earning money while studying is a universal problem irrespective of parents income and financial position. There are ways to make money online for college students in the age of the Internet and Social Media. If you want to earn money without investment , here is a detailed article about this:

Earn online without investment in 2022

Blogging

One best way to make money online for college students is blogging. Nowadays, it is very easy to create a blog with almost zero investment. WordPress and Blogger are two widely used popular CMS (Content Management System) platforms for creating blogs. Students can create a blog(s) on a topic of their liking and choice. They should choose a subject or topic in which they have reasonably good knowledge. They should be passionate about the topic and it’s subject matter. It is required consistently to generate good content and publish on blogs because the content is king for attracting online visitors or website traffic. Once a blog is ready and it starts attracting a substantial amount of online visitors, they can go for displaying advertisements to generate revenue.

The following companies help in generating advertisement revenues, if you have a blog having a good number of online visitors.

By displaying advertising or banner ads in their individual capacity, selling online courses, and selling physical products on a small scale on the blog is another option to earn money online for college students.

It is best advised to students to do blogging in a team or in a group because it requires a lot of time and patience to create a good blog and generate good quality content consistently. The blog ranking in Google Search Engine and therefore the website traffic depends on the good quality of content. It is important that students have the knowledge of SEO to rank the blog in the Google Search Engine.

Affiliate Marketing

It is nothing, but selling a company’s products or services on a commission basis. It is performance-based marketing. More the number of sales, the higher commission is earned.

Any student who is having a good blog or website which is attracting substantial quantities of website traffic, can post advertisements for a company’s product or service. Students need to register to the concerned company as an affiliate. Once they are registered, they get a unique affiliate code. They need to promote the products or services on the Internet with the affiliate code. It is one of the good methods to earn money online for college students who spend a lot of time on the Internet without being productive.

For all the sales generated by referring to the unique code, they are entitled to earn a commission as per affiliate agreement between company and student. Please follow below link to know some of the top affiliate programs of 2020:

Top Affiliate Programs 2020

Article Writing or Content Development

ChatGPT is the buzzword in article writing. As an AI language model, ChatGPT can be a valuable resource for bloggers in several ways:

Idea generation: ChatGPT can help generate ideas for blog posts based on specific topics or keywords. You can simply ask ChatGPT for topic suggestions or use it to brainstorm potential blog post ideas.

Content creation: ChatGPT can assist in creating content for blog posts. You can provide ChatGPT with an outline or rough draft of a post, and it can suggest additional ideas, rephrase sentences, or provide examples to make the content more engaging.

Research assistance: ChatGPT can help with research for blog posts. You can ask ChatGPT to find relevant sources, statistics, or facts to support your content.

Editing and proofreading: ChatGPT can also be used as a tool for editing and proofreading. You can ask ChatGPT to check your grammar, syntax, and spelling, and provide suggestions for improvement.

Overall, ChatGPT can be an excellent tool for bloggers looking to streamline their content creation process and produce high-quality blog posts more efficiently.

It is an old fashioned method of earning money by writing. It is best suitable for students who are well-read and like to read. Indeed, having good knowledge of various subjects and diverse topics can help make money online for college students. Previously, article writers were needed by publishing houses that used to publish books, magazines, or newspapers. Because of social media marketing, the demand for good content in digital format has increased exponentially.

Nowadays, article writers or content developers are required not only by publishing houses, but also by each and every company who is promoting their products or services by social media marketing. Article writing involves writing text content with images as news, as a promotional article for a product or service for social media, press releases, publishing ebooks, creating online courseware for academic subjects, and many more.

Following are the websites which students can refer in order to get such kind of assignments:

Being a YouTuber

Students who are addicted to photography and cameras can opt to be a Youtuber. Making a good quality of videos of any type which is going to attract a lot of eyeballs or views on the Youtube channel is the utmost necessary in this method. Popular categories for making Youtube videos are :

Promotional videos for a product or service
Comparison videos for similar products or services
Informative videos on general topics like health, money, career, life on any other topic
Prank videos for fun
Music videos
Small budget movies and web series

This is the best way to make money online for college students who are of extrovert nature and can make short video clips on any subject with limited resources.

Web Designing

Students who have aptitude for art, designing and graphics can make it a lucrative part-time career. They need to master graphic designing software like Coreldraw, Photoshop, and others. It is also required to master programming and scripting languages like HTML, JavaScript, CSS, and others.

Students can take small web designing and maintenance projects for small businesses operating in the MSME sector and earn good money. It is the best way to make money online for college students that can land them a well-paid job after completion of studies.

Online Gigs

A gig job is a small task or project to be done which has a commercial value. They are of a temporary nature. The benefits of a gig job is that it can be done from the comfort of home or any other place. Anybody can work on many gig jobs simultaneously. Many gig jobs are available in today’s gig economy. Students can register on online portals or websites which offer such gig jobs.

Here is the list of top apps/websites where students can find gig jobs and earn extra cash:

10 Best Gig Economy Apps for Making Extra Cash in 2020

It is a way to earn money online for college students who are not even tech-savvy because some of the gig jobs do not require any good technical knowledge.

Online Tutoring

Online tutoring is the method of teaching students online within a virtual environment.

It separates the student and teacher by geography and sometimes by time.

Internet websites with chatting and video-conferencing features and a well-designed interactive course material plays a vital role in this method. These kinds of applications or software are also known as Learning Management Systems (LMS).

Senior college students and post-graduate students who have expertise in particular subjects can opt for this method by teaching to school students up to higher secondary level.

For example, engineering students or medical students can teach school students up to class twelfth and earn good amounts of money without disturbing their own academic schedules.

Students need to register and get evaluated by such companies who are in the online tuition business. Once they are registered and certified by them, they can start teaching online and start making money online.

Some of the such websites are as given below:

सबसे अच्छे इंडियन कंपनी के ब्लूटूथ हेडफोन कैसे खरीदें | Best Bluetooth Earphones in India under 1500

Online Delivery

Students who are of extrovert nature can opt for this method of earning in their free time. This job requires that a student is well-versed with nearby locality and places. They should also be good at driving a two-wheeler or four-wheeler with valid driving licenses

In today’s world, where most of the FMCG products are purchased online be it grocery, apparels, cosmetics or ready to eat food, there is a requirement to deliver it safely to the customer’s doorstep.

Generally, e-commerce companies hire a large workforce of part-time delivery boys, but this is not a hard and fast rule. Even brick and mortar shops hire delivery boys to deliver their goods for walk-in customers.

Some of the companies who offer online delivery jobs to students are :

It is one of the ways to make money online for college students who are less tech-savvy and are of extrovert nature.

Drop shipping

Drop shipping is a business where the re-seller collects orders from customers and passes it to the real manufacturer or supplier to fulfill it. Drop shipper does not maintain any stock of products so there is no money stuck in the inventory. Most drop shippers do it with the help of an online website or blog to list manufacturer’s products or services. When the order arises from the customer, they simply pass it to the respective manufacturer or service provider by getting their cut as a commission for sales.

Students who have time, energy, and some amount of capital can go for this venture part-time. Because there is a good amount of work to be done in negotiating with manufacturers and service providers as well as creating the blog or website. This method is best suitable to make money online for college students who are tech-savvy as well as having good business sense

Paytm Earning Opportunity

This is one of the best opportunities for student community for earning money without disturbing class schedules and studies. Please follow below link to know more about earning money from Paytm:

Free Paytm Cash Apps 2021 | Top Five Free Paytm Money App Download

Summary

There is a lot of information available to students who tell “How to make money online for college students? They should choose a method based on their aptitude, time available, and capacity to invest.

Many students are already familiar with new age internet technologies, methodologies, software, applications, and the companies which offer such opportunities.

Top 10 tricks to increase restaurant sales in 2021 post covid-19

Top 10 tricks to increase restaurant sales in 2022 post covid-19

Post covid-19 the hospitality business has suffered a lot and we can really say that these are the bad times for food and restaurant business. The hospitality industry as whole is still feeling the shock and economic impact of corona virus on general population.

But there are some tricks that can be applied to overcome these trying times. We will examine top tricks to increase restaurant sales in 2021 to overcome difficulties created by lockdown and corona virus.

Many of the new marketing strategies for local restaurants , cafes and ready to eat food brands involve relying more on social media marketing. Traditional marketing which involves print media, radio, TV advertisements & public display hoardings is costly in terms of ROI generated. The ROI on advertisements post covid-19 for restaurants and cafes has become crucial in selecting media channel and marketing strategies.

Social media marketing can be started on shoe-string budget also. That is why it is one of the starting and best restaturant sales strategy to begin with. Social media marketing for restaurants & cafes can have following micro-strategies to fit in the bigger picture:

Google Map Listing with Google My Business

It will help cafe & restaurant owners to target nearby audience in the range of few kilometer of the location of cafe or restaurant. Consumers can find cafes or restaurant by organic search done in Google as a location on Google Map or as a listing provided by Google My Business listing.

Logo & unique color theme website for brand

A logo with unique & consistent color combination couple with a website helps in creating brand identity on social media. Website can be configured to provide information on menu or it can be configured to take on-line orders with payment and do delivery to customers.

Food porn on Instagram

As per Wikipedia, Food porn is a term given to display of glamorous images of food while cooking or eating with high quality photographs of food. Restaurants or cafe owners can promote their menu on Instagram using Food porn.

Food porn on Facebook

Restaurants or cafe owners can promote their menu on Facebook using Food porn.

Food porn on Twitter

Restaurants or cafe owners can promote their menu on Facebook using Food porn.

Social Media Contest

Restaurants or cafe owners can run contests on social media to attract attention of prospects. It can generate vast amount of leads or prospects which can later be converted into restaturant sales.

Newsletter delivery by email marketing

It is very important to keep engaged prospective as well as loyal customers by sending regular newsletters by email offering discounts & cashback on repeat orders of resturant sales.

Brand endorsement by celebrity chefs

Social media can be used to endorse cafe menu on regular basis by menu design by celebrity chefs , reshuffling of menu by celebrity chefs & creating temporary menu on festivals & events on special occasions by celebrity chef.

Food porn on YouTube

DIY videos & promotional videos are excellent ways to create sensation about new dishes in the menu of cafe or restaurants.

Offer of discounts and cashback by SMS

SMS marketing helps in reaching to target audience or demographic profile in nearby location with promotional offers of discounts & cashback. In the context of Indian population, it helps in festive seasons to create new offers & promote them.

These are micro-strategies which need to be executed in order to fulfill bigger goal of prospecting, distributing content to target prospects, getting leads, converting leads to sales , monitoring restaurant sales & analyzing restaurant sales & revenues with analytics to learn and come up with better strategies.

A tutorial on converting your UI design to a WordPress Theme

Converting your UI design to a WordPress theme

WordPress is one of the best CMS platforms for creating websites as well as web-applications. The most important component of any WordPress based website is the theme or the WordPress Theme.

You might be having a very great UI design in HTML and CSS format. You might be stuck, if you want to use WordPress with your design. You might not get the exact WordPress theme replicating your UI design cent percent.

Here is the magic. You need not worry about searching for a theme that is a cent percent copy of your UI design. You yourself can convert your UI design into a WordPress Theme, , if it is coded with HTML and CSS scripting language. If you have your UI design in PSD format, you can do PSD to WordPress conversion provided , if you know HTML and CSS scripting. This conversion is without any plugin and the end result is a WordPress Theme as per your UI design.

Once you convert your design code that is in HTML & CSS format to WordPress Theme , you will be able to use the theme instantly.

The whole world of WordPress pre-built functionalities as core features and in the form of plugins opens to you for exploration.

A tutorial on converting your UI design to a WordPress Theme

In the above paid course, you will learn step by step to convert your UI design into a WordPress Theme.

Following topics will be covered in the course:

Create your own theme files as per WordPress theming convention.
Create a child theme so that the end-user of the theme will be able to further customise it.
Logo placement in the header of the theme.
Creating widget blocks in the theme.
Making themes responsive on all types of devices.
Add slider functionality in the theme.
Defining various different types of layouts with sidebar combinations.
Making the theme Woocommerce enabled.

Price

The price of the complete course is 20$ inclusive of all the taxes.

Free consulting and support on phone/email will be provided in any matter related to the understanding of the concepts of the course up to a period of one month.

How to order it?

International Users

You can order the above course by paying through PayPal if you are located outside India.The email id is akhileshmaurya68@gmail.com

Once the payment is received, the course will be emailed to you in PDF format in THREE business working days.

Indian Users

If you are an Indian user, you can use UPI for a money deposit. Once the payment is received, the course will be emailed to you in PDF format in THREE business working days.

Thanking You

The 11 Essential Tools for Promoting Your Next Event

Planning an exciting, informative, or any other relevant event is a smart way for your organization to reach customers and strengthen brand loyalty. That being said, all your effort will be wasted if no one knows the event is taking place. That’s why it’s important to learn about the kinds of tools you can use to promote one. For small businesses and digital marketing agencies alike, having the right toolkit is essential for success. The following are some of the best options for advertising your next event:

Twitter

If you have an active Twitter account with a substantial amount of followers, don’t overlook its potential as a promotional tool. People look to this platform for the latest news and updates, so announcing an event is a good way to garner attention.

Facebook

Any business with a proper digital branding strategy in place should be leveraging Facebook already. However, creating a separate Facebook page for your event is a good idea, too. It’s a convenient way to share information with your followers, ensuring they know where and when your event will be held.

EventMarketer

EventMarketer is a very helpful online resource that provides business leaders with plenty of tips for effectively promoting events. They have information ranging from what’s trending in event planning to technology you can incorporate into your strategy for a better event.

EventBrite

EventBrite for businesses is arguably the go-to tool for organizations specifically interested in promoting events. It’s especially useful if your company regularly organizes get-togethers. It is both an app and web platform, which makes it convenient for teams to use across departments.

PurpleTrail

Although social media has made it easier to invite followers to events, it’s also made it easier to blend in with the crowd. There isn’t much you can do to make your Facebook event invite look noticeably different from others. Enter PurpleTrail, which lets you order custom invitations that will stand out.

MailChimp

MailChimp is an essential tool if you ever plan on launching email campaigns. Email campaigns are not just for sending out newsletters. It just so happens that they are particularly effective components of an event promotion strategy. Consider sending out countdown emails up until the day of your event as just one strategy.

Eventful

An event may not benefit your company all that much if the only people who attend it are existing customers of yours. Through Eventful, it’s easier to reach people who may be interested in the type of event you’re hosting, even if they’re not yet familiar with your business.

Canva

Any material you distribute to promote your event should be visually on-brand. Canva is a powerful graphic design tool that allows even the most novice users to create banners, invitations, and more. It’s an easy-to-use, inexpensive alternative to hiring a large graphic design team.

Evvnt

Evvnt is a very useful tool because it allows marketers to distribute their listings across more than 50 channels. This saves you the time of manually submitting your listing to every channel you plan to use, and lets you access platforms you may not have even been aware of.

Buffer

You can also save time with Buffer, which lets you schedule your social media posts across various social media platforms. Doing so means you don’t have to remember to post your event reminders and listings. It also makes scheduling a countdown and lead-in posts up until the time event easier and more effective.

Squarespace

Building a dedicated website for your event is a very smart way to reach even more potential attendees. This may sound like adding unnecessary workload to your plate, but Squarespace is a low-cost website publishing option. More importantly, it’s easy to use even if you don’t have experience designing websites.

You put a lot of time and effort into planning any event that you put on. Make sure your efforts were worth it by promoting your event more effectively. To do that, you need to make sure people know about it; these 11 tools will help you do exactly that.

This is a guest post by our author Ilan Nass. You can reach to him at ilan@takticalmail.com

Top 5 features to look for while converting file formats online

There is a need to have a common software tool which will allow converting files from one format to another with ease. But there are very few desktop tools available that support converting file formats of all types.

In the age of cloud based software applications , it is advisable to use online file converters that support conversion of almost all types of file formats.

Why do we need to convert file formats ?

Content is king in this digital marketing era. Content, whether in textual format or in images and media , is always the driving force to take your business online.

Content creation is a continuous job in the overall strategy of digital marketing plans. While dealing with content , we need to deal with many file format(s) such as image(s) and media file(s) which are created with software tools that use their own proprietary file formats.

Also, content creators stick to their own software tools for making content as per their likeness and skills proficiency. Some of the common file formats are JPEG, PNG, JPG, MP4, JIFF, DOCX, XLXS and many more.

Some of the prominent online file converters are :

What should we look for in an online file converter?

Is there any cost of using the online file converter website ?
Is there any restriction on file size for conversion ?
Does the algorithm of file conversion offer lossless conversion without change in quality ?
Do they store your content or files on their server ?
Do they restrict the quantity for uploading file formats ?
Do they support all the file format extensions ?

About fileconverter.digital

Fileconverter.digital is a cloud based service which supports almost all types of file formats that you need to convert from one format to another.

You name a file format and you are almost sure that the conversion process with a highly efficient algorithm is available for use on Fileconverter.digital. It allows you to convert your files to desired format FREE without asking for any credit card payment information. Also, there is no limit on the file size to be converted.

Fileconverter.digital does not store any of your data files on its server. It ensures that your sensitive business information is always protected and it will never be leaked in the public domain. It helps in protecting copyright and trademarks for all types of businesses.

You will always find online file format converters for commonly available formats like MPG, GIF, JPG , PNG, MP4 , MOV, TIFF and many more while searching on Google.

But ever thought of converting file formats like WEBP, OGG, M4A, VOB , FLAC, WEBM ?

That is the beauty of Fileconverter.digital. It also supports the file formats that are not common and much in use. You will not be able to search the convertor for such rare file formats on Google.

Some of the file formats available for conversion are:

Convert MPG to GIF
Convert GIF to MPG
Convert JPG to ICO
Convert ICO to JPG
Convert JPG to PNG
Convert PNG to JPG
Convert JPG to WEBP
Convert WEBP to JPG
Convert MP3 to OGG
Convert OGG to MP3
Convert M4A to OGG
Convert OGG to M4A
Convert M4A to MP3
Convert MP3 to M4A
Convert M4A to FLAC
Convert FLAC to M4A
Convert WEBP to PNG
Convert PNG to WEBP
Convert GIF to PNG
Convert PNG to GIF
Convert MP4 to MOV
Convert MOV to MP4
Convert FLV to MP4
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Convert VOB to MP4
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Convert VOB to FLV
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Convert VOB to WEBM
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Convert VOB to AVI
Convert AVI to VOB
Convert VOB to MOV
Convert MOV to VOB
Convert VOB to GIF
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Convert VOB to MPG
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Convert VOB to WMV
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Convert MKV to MOV
Convert MOV to MKV
Convert MKV to VOB
Convert VOB to MKV
Convert MKV to WMV
Convert WMV to MKV
Convert MKV to MP4
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Convert MKV to AVI
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Convert MKV to MP3
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Convert MKV to FLV
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Convert WEBM to MP3
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Convert WEBM to AVI
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Convert MOV to AVI
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Convert JPG to TIFF
Convert TIFF to JPG
Convert ICO to PNG
Convert PNG to ICO
Convert WEBM to MP4
Convert MP4 to WEBM
Convert MOV to PNG
Convert PNG to MOV
Convert JPG to GIF
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Convert SWF to GIF
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Convert WEBP to GIF
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Convert TIFF to PNG
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Convert WEBP to TIFF
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Summary

If you are stuck with a data file which is not supported by available software tools to you, think of Fileconverter.digital. You will surely be able to convert the data file format to your desired format and will be able to use it with your software.

Cold calling utmost important for start-ups

Why cold calling is important for start-ups?

Cold calling is seen as very tedious process for customer acquisition. But it is very important for start-up companies to learn the art of cold calling. It is important to have guidelines in the form of cold calling scripts for doing cold calls. Cold calls can make your start-up or they can break your start-up. It is comparatively low cost option of acquiring customer compared to other methods. So it becomes very important for start-ups working with small capital. In this discussion, we will reflect on why it is?

Because first 100 customers build your start-up

Cold calling establishes one to one engagement with the customer right from calling stage to acquisition stage. With the help of cold calling scripts available for social media services, insurance sector, real-estate sector, finance sector or any other sector , converting leads into prospective customers become easy. Whatever be the domain of your start up or business , professional scripts written by communication experts are available, e.g.

Cold calling scripts for bankers
Cold calling scripts for car sales
Cold calling scripts for real estate
Cold calling scripts for financial advisers
Cold calling scripts for insurance agent
Cold calling scripts for digital marketing
Cold calling scripts for social media marketing

It gives opportunity to be intimate with your customers as far as your products and services are considered. A start-up should select first 100 customers very cautiously, because:

They will be your first brand ambassadors doing publicity of your products/services mouth-to-mouth.
In the era of Social Media, it has become utmost important because they will share/give feedback on Social Media platforms promptly about your products/services.
They will give important feedback about technicalities, design, logistics and value for money of your products/services.
They will share positive/negative experiences about your products/services.
All this information can be passed to product design or technical team. This kind of information is actionable information out of which technical information can be used to improve the product/service. This product/service improvement cycle should go on continuously until it reaches to a product maturity stage.
Non-technical information like price, delivery mechanism, packaging and any other contextual information can be used to improve operations and logistics of start-up.
If these customers are using your other competitor’s products/services, they will give valuable/actionable insights about that. These insights can be used to re-engineer/re-invent/re-design or simply improve your products/services. This is a street smart technique.

Seasoned marketing professional should handle these 100 customers

Start-up companies should engage senior and matured sales / marketing people to handle these elite customers. Several leads should be generated from:

SMS Marketing
Email Marketing
Social Media Marketing and from other channels.

Demographic profiles should be studied and researched of these elite customers. A lot of demographic information can be gathered of these elite customers from Social Media Platforms. Their Facebook, Twitter, LinkedIn and other profiles should be thoroughly scrutinized to understand the psyche of these customers.

Customize products/services for First 100 Customers

If possible, the products/services should be tailored or customized as per their wishes /fantasies. Even after sale is complete, they should be given after sales/service support for long time free of cost. Keep on calling them on periodically on special occasions like birthdays, anniversaries, festivals, etc. These customers should be placed in first 100 in your newsletter campaign and should remain so. These customers can be called on company festivals, programs and occasions. In fact, they can be part of company’s future advertising campaigns in media.

So select first 100 customers very well

So selection of first 100 customers out of huge number of leads generated is very important. Train your staff with cold calling scripts and make them proficient with practice. Don’t run fast to acquire them. It can break or make your start-up. Cold calling provides opportunity to select these first 100 very well. It requires lot of out of box thinking and creative sales and marketing strategies to get first 100 customers. The role of cold calling scripts and cold calling tips and tricks can not be ignored in getting first 100 customers.

If you are interested to have a look on a typical cold-calling script, you may download from here:

cold calling script for website design

The above cold calling script is for a web-hosting and design company. It can be easily modified as a cold calling script for getting appointment for insurance, for real estate, for finance company. This cold calling script for sales and marketing is versatile and the concept can be used for any niche business or start-up

Summary

Do not forget to search for cold calling scripts on Google:

Search keywords are :

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10 business to start with 1 lakh Rupees

Introduction

Not everybody is lucky to land at a corporate job paying in lakhs and crores annually. Also, it does not suit everybody’s temperament to work in a 9 to 5 job as a corporate slave following the rat race. Many people are disillusioned with high paying corporate jobs as they do not offer great job security and the kind of work-life balance job seekers desire. Only government jobs offer considerable job security and work-life balance, but the financial rewards are slow and less compared to private corporate jobs.

The main reason employees look for self-employment or entrepreneurship are:

Corporate lifestyle and job insecurity which comes with dirty politics in many organisations.
There is hardly any work-life balance. Family becomes secondary. This is very true for mid-life employees and especially in the MNCs and IT sector.
Most of the corporate employees suffer lifestyle-related health diseases.

So the question that arises is “How can the transformation to entrepreneurship be done without burning a major hole in the pocket of the employees? What are “10 businesses to start with 1 lakh Rupees ?”

There are many such businesses.

Small Food Truck

It is one of the “top 10 businesses to start in 2022”. It is a business model where a small food truck is hired for serving lunch, breakfast, and dinner in crowded areas. Many MSME sector employees do not have a proper method of getting lunch, breakfast, or dinner from their employers as they work in a small enterprise.

The employees also have very little budget as they are not highly paid and can not afford daily branded services. Ordering daily online from cloud kitchens like Swiggy and Zomato is beyond their reach.

Food trucks can operate 24 hours in three shifts and can be parked at convenience in industrial areas full of MSMEs as per a schedule. The major investment in terms of capital is the rent of a small truck, installing a makeshift kitchen in the truck, decorating and refurbishing to look like a food counter, and the cost of acquiring necessary licences such as FSSAI, and from police and municipalities.

Cloud Kitchen

It is one of the “10 easy businesses to start”. A cloud kitchen does not serve food to walk-in customers. The rise of online food delivery websites and applications have given birth to the cloud kitchen concept. Restaurants and Cafes are listed on websites or apps like Swiggy and Zomato.

Customers order food online and they are picked and delivered by their operations team. The beauty of the cloud kitchen is that it can be operated from home, also. The capital required is for some good quality restaurant-grade kitchen equipment, the cost of promotion, and listing on the online apps like Swiggy and Zomato and the cost associated with getting necessary permissions from FSSAI, police, and municipal authorities. People who are operating small food trucks can operate it as a cloud kitchen also as and when required.

Laundry Services

In western countries, laundry services are organised community wise. In our Indian culture, washing and laundry is done by individuals at their respective homes. But now, this trend is being changed by some of the new-age entrepreneurs.

In India also, self-service laundry is gaining popularity because of nuclear families and working couples.

This business can be started at a small scale first to serve nearby localities. The investment involves renting a small space, washing machines and other equipment to store clothes. A good amount of money should also be spent on promotion via pamphlets, local newspaper advertising, and social media marketing.

Recruitment Agency

MSME and corporate companies need to deal with employee resignations and job switches frequently. Gone are the days when employees served their employers for decades.

Recruitment agencies are the key coordinators between employers and candidates seeking a deserving position. It is a business to start within 1 lakh Rupees

Starting a recruiting agency is less capital intensive and the cost of investment is below 1 lakh to start with. It can be started from an investment in laptop, printer, internet, and a good database of candidates that can be purchased on a subscription basis from major job portals like naukari.com or monster.com.

Event Management Services

Event management business is a top business idea for “Top 10 businesses to start in 2022

”.It can be further classified into two categories broadly. One type of business mainly caters to corporate clients. That requires a lot of capital investment and it mainly provides services like product launches, sports management, corporate seminars, trade exhibitions and fairs, and other activities related to corporate life.

Event management services are also required for the common public. For example, event service providers are required who can arrange birthday parties, kitty parties, anniversary functions, family functions, and small gatherings in day to day life.

Such a small event management company can be started with very less capital expenditure. The capital investment is in purchasing props, small equipment like audio equipment and video equipment, production equipment and computers, and IT-related equipment.

Gadgets Repair Shop

In today’s modern world, we are dependent on all kinds of gadgets and equipment to live our life. Be it white goods like TV, refrigerators, AC, Mobile or washing machine to name a few, all need maintenance and repair in due course of time.

In order to start a repair shop, the capital investment is in renting a shop, buying equipment and accessories required for maintenance and repair. A substantial capital is required in promotion and marketing also.

Organic Vegetable And Fruit Distribution

In metro cities and small towns, people are becoming slowly aware of pesticides and chemicals present in day to day consumption of vegetables and fruits. The demand for pure organic vegetables and fruits is increasing as their sourcing is difficult in metro cities and small towns.

This business model involves sourcing organic vegetables and fruits from small-time organic farmers nearby cities and selling them in city or town localities. Many of the organic farmers are hobbyist organic farmers and farming is not their main occupation. Every city and town has such people who cultivate vegetables and fruits organically in nearby city areas in small parcels of lands or in farmhouses.

The investment involves a small rented warehouse with deep freezing capacity, a small vehicle for transport, and expenses on branding and marketing.

Florist Shop

The business model of florists has changed because of the internet. Now a florist shop can be operated even from a small rented space as flower booking and order booking can be done online or telephonically.

The only investment required is rented space and equipment to preserve flowers. There is also an investment in branding, packaging, and marketing.

Franchise Business

A franchise is a business in which a branded business known as the ‘franchisor’ gives the right to use company name, trademarks, and business model to other people as independent operators, called ‘franchisees’.

Common franchisors are working in retail segments selling FMCG goods, restaurant business, salon business, real estate and many other businesses where they come in direct contact with consumers.

Following websites list the name and types of businesses available for entrepreneurs having capital less than 1 lakh :

https://www.franchiseindia.com/

https://www.entrepreneur.com/

https://www.franchisebazar.com/

https://www.franchisedirect.com/

Direct Selling

Direct selling means person-to-person selling in locations other than a retail establishment on one to one basis. It can be through such as social media platforms or by other methods where large people are made to assemble. Parties, events, and other gatherings have become hotspots for direct sellers who are associated with any direct selling companies. It is among the 10 easy businesses to start with almost zero investment.

Sometimes, it involves home visits to prospective customers or the person who is selling for a personal presentation or the demonstration of the products or services.

Follow below link to get a list of top direct selling companies :

Top 10 best direct selling companies in the world

E-commerce And Digital Marketing

Starting an E-commerce store is less burdening capital wise nowadays. A good E-commerce website can be designed with the help of freelancers who work with less budget. The sourcing of products and services is easy as manufacturers and retailers are keen to list their products or services on an online platform. The cost of digital marketing is less if a person or entrepreneur does it by himself/herself.

If an entrepreneur is having a good product or service, definitely this business can be started within 1 lakh rupees.

Summary

The above are the top 10 businesses to start in 2022 within an investment below 1 lakh or in a range within it.

How to make website like housejoy ?

housejoy

housejoy is basically an aggregator of commonly consumed household & business services. If you want to take your business online and belong to the category of service providers listed below, it is one of the most useful websites.

It provides professionals for services like :

Beauticians
Pest Control & Sanitization
Plumbers
Electricians
Fitness Trainers
Home Cleaning
Deep Home Cleaning
Painting
Pest control services
AC servicing
Sofa cleaning and many more…

There are many more such websites operating on a small scale to a big one like :

JustDial
QuickrEasy,
OLX,
Locanto and many more…

For many common household and business services , the housejoy website is appearing in the first SERP of Google. It indicates the level of their penetration among service provider populations from all walks of life. housejoy services have a wide range to offer and they are very popular in Bengaluru, Mumbai, Delhi, Hyderabad & Chennai. They have a very user friendly and most downloaded “housejoy app”.

Because of COVID 19 pandemic, such websites are in great demand as they provide home cleaning services, office cleaning services, pest control for home, pest control for office, home sanitising services, office sanitization services in addition to regular pest control services which was provided earlier. They can provide the above services in any suburb or location of major cities like Mumbai, Delhi, Bengaluru, Chennai and many more.

These websites also provide excellent salon services at home or salon services near your home. They have very lucrative cashback offers on some of the services like home deep cleaning. A customer can also avail a cashback offer (App Exclusive Offer), if the “housejoy app” is installed and used for the first time.

The business model of the housejoy is that they have a classified website where service providers can register themselves with their contact details and complete profile of their establishment. They can provide details of the services and their tariff structure, staff personnel, availability of time and location. The target customers for these websites are young working professionals and migrant populations who are new to the city. These customers are internet savvy, but they have less familiarity with demographics of the locality in which they stay. So booking common household and business services through online websites is easy and lucrative because of ease , cashback offers and professional quality.

Customers of these websites can search and find the service provided as per their location and availability of time.

What is the business model of housejoy?

The revenue generation mechanism for housejoy is that they earn commission for connecting service providers and customers. They are the internet version of newspaper classifieds or yellow pages with additional facilities like:
Location or pin-code based search.
Mobile App for Android and iOS (housejoy app)
24-hour call assistance with customer care number 1860-123-4569

Now as far as choosing technology to implement this kind of website is concerned, there are two options:

Build from scratch

A website or portal can be created by hiring PHP/MySQL/HTML/CSS developers to do it from scratch. Building the website or portal from scratch as per custom requirement is time-consuming and it requires significant resources in terms of money and infrastructure

Use of ready-made classified scripts

Another alternative can be to select some open-source PHP based classified website scripts and tweak that with the help of developers and software engineers as per custom requirements.
This is less time-consuming and requires fewer resources in terms of time, money, and physical infrastructure. The above tasks can be achieved with technologies like JAVA or The Official Microsoft ASP.NET Site also.
The choice of technology should be decided based on the pros and cons of various platforms, scalability consideration, and availability of respective technical skills. Some examples of free PHP based open-source classified scripts:
Free Classifieds Script – Open Classifieds
Osclass, the free classifieds script
PHP Classified Ad Scripts

Use WordPress with readily available classified themes

Some of the free and paid WordPress themes which can be used to develop such website is :

Codz – Software & IT Services Theme

Cleanora – Cleaning Services Theme

Concho – Consulting Service WordPress Theme

Mechanic – Car Service & Repair WordPress Theme

Findgo – Directory Listing WordPress Theme

MoveMe | Moving & Storage Relocation Company WP

Cars4Rent

Please note that just installing a classified script or theme for a website is not the end of the task. A significant amount of content and listing of service providers on the website must be loaded. In order to shorten the time required to acquire a good database of new service providers and new customers, a readily available database in the market should be used.

After the completion of the above tasks, the portal/website can expect to start generating user traffic to be in business. Social Media Marketing can be used to increase traffic and penetration in an already saturated market with small and big players.

You can also contact various vendors who sell ready-made databases of service providers and customers in order to get-go.

Summary

The CMS route using WordPress is the best option to develop a working model of such a type of website.

The thoughts expressed in the article are the author’s personal expression and views. All the product(s) and brand(s) named in this article belong to respective companies and they are the rightful copyright owner.