The wow factor in website designs can be achieved by focusing on following factors:
- Having the home page as pillar page
- Having great quality content.
- Focusing more on user experience than look and feel.
- The simplicity of design
- Designing for user and not for technology
The wow factor in social media marketing can be achieved by focusing on following factors:
- Relevant content
- Visibility on many social media platforms
- Amusing and curiosity raising content
- Structured creative content development strategy
- User engagement and not just acquisition