Nicotex — A Major Magento 2.x Revamp, Delivered During COVID-19
Nicotex is one of India's most trusted nicotine replacement therapy (NRT) brands, helping people quit smoking through doctor-recommended chewing gum. During the COVID-19 period, DesignsWow carried out major platform modifications on nicotex.in, built on Magento 2.x, and integrated Facebook and other ad targeting platforms to help boost online conversions.
Client
Nicotex (nicotex.in)
Industry
Healthcare & Pharma — Smoking Cessation
Timeline
During the COVID-19 Period
Platform
Magento 2.x, Major Modifications
Prepared By
DesignsWow (designswow.com)
India's Trusted Name in Smoking Cessation
Nicotex is a well known nicotine replacement therapy (NRT) brand in India, offering nicotine gum in multiple flavours and strengths to help people manage nicotine cravings and gradually quit smoking. As a doctor-recommended brand in its category, Nicotex needed a website that could support both everyday visitors and large-scale digital advertising campaigns, especially during a period when online channels mattered more than ever.
Keeping a Healthcare Brand Online During COVID-19
The COVID-19 period brought its own set of challenges for brands that depended on physical retail and in-person awareness. Nicotex needed its website to carry more weight than before.
- Physical retail access was disrupted, so the website needed to do more
- The existing Magento 2.x setup needed major changes to support new campaigns
- Ad spends on Facebook and other platforms needed accurate conversion tracking
- The site needed to handle changing traffic patterns reliably
Major Platform Work, Built Around Conversions
Magento 2.x Platform Modifications
Carried out major custom modifications on the existing Magento 2.x setup, improving how the site presented products and guided visitors toward a purchase.
Facebook Integration
- Facebook Pixel setup for conversion tracking
- Catalogue and campaign integration to support ad targeting
Other Ad Platform Integration
Connected additional ad targeting platforms to the website, so campaigns across channels could be tracked and optimised from one consistent data source.
Conversion-Focused Changes
- Streamlined paths from ad click to purchase
- Adjustments aimed at reducing drop-off during checkout
Platform Stability
Supported the Magento 2.x platform through a period of shifting traffic, helping keep the site dependable while campaigns were running.
Ongoing Campaign Support
Worked alongside the Nicotex team's advertising efforts, adjusting the site and tracking setup as campaigns evolved.
A Platform Ready for Performance Marketing
A Magento 2.x platform upgraded to support major ad campaigns
Facebook Pixel tracking connected for accurate conversion data
Other ad targeting platforms integrated alongside Facebook
A smoother path from ad click to purchase on the website
A more dependable platform during a high-traffic, high-stakes period
Stronger support for a healthcare brand's online presence through COVID-19
Supporting a Trusted Healthcare Brand Through a Critical Period
The Nicotex project called for more than routine website updates. During the COVID-19 period, DesignsWow carried out major modifications to the Magento 2.x platform and connected it to Facebook and other ad targeting platforms, helping Nicotex run focused digital campaigns and convert that traffic into results, at a time when it mattered most.
Need Your Ecommerce Platform Ready for Serious Ad Spend?
Let's talk about your Magento, Shopify or WooCommerce platform and how it connects to your ad campaigns.