How to make website like housejoy ?


housejoy is basically an aggregator of commonly consumed household & business services. If you want to take your business online and belong to the category of service providers listed below, it is one of the most useful websites.

It provides professionals for services like :

  • Beauticians
  • Pest Control & Sanitization
  • Plumbers
  • Electricians
  • Fitness Trainers
  • Home Cleaning
  • Deep Home Cleaning
  • Painting
  • Pest control services
  • AC servicing
  • Sofa cleaning and many more…

 There are many more such websites operating on a small scale to a big one like :

  • JustDial
  • QuickrEasy,
  • OLX,
  • Locanto and many more…

 For many common household and business services , the housejoy website is appearing in the first SERP of Google. It indicates the level of their penetration among service provider populations from all walks of life. housejoy services have a wide range to offer and they are very popular in Bengaluru, Mumbai, Delhi, Hyderabad & Chennai. They have a very user friendly and most downloaded “housejoy app”.

 Because of COVID 19 pandemic, such websites are in great demand as they provide home cleaning services, office cleaning services, pest control for home, pest control for office, home sanitising services, office sanitization services in addition to regular pest control services which was provided earlier. They can provide the above services in any suburb or location of major cities like Mumbai, Delhi, Bengaluru, Chennai and many more.

These websites also provide excellent salon services at home or salon services near your home.  They have very lucrative cashback offers on some of the services like  home deep cleaning. A customer can also avail a cashback offer (App Exclusive Offer), if the “housejoy app” is installed and used for the first time.

The business model of  the housejoy is that they have a classified website where service providers can register themselves with their contact details and complete profile of their establishment. They can provide details of the services and their tariff structure, staff personnel, availability of time and location. The target customers for these websites are young working professionals and migrant populations who are new to the city. These customers  are internet savvy, but they have less familiarity with demographics of the locality in which they stay. So booking common household and business services through online websites is easy and lucrative because of ease , cashback offers and professional quality.

Customers of these websites can search and find the service provided as per their location and availability of time.

What is the business model of housejoy?

  • The revenue generation mechanism for housejoy is  that they earn commission for connecting service providers and customers. They are the internet version of newspaper classifieds or yellow pages with additional facilities like:
  • Location or pin-code based search.
  • Mobile App  for Android and iOS (housejoy app)
  • 24-hour call assistance with  customer care number 1860-123-4569

Now as far as choosing technology to implement this kind of website is concerned, there are two options:

Build from scratch

  • A website or portal can be created by hiring PHP/MySQL/HTML/CSS developers to do it from scratch. Building the website or portal from scratch as per custom requirement is time-consuming and it requires significant resources in terms of money and infrastructure

Use of  ready-made classified scripts

  • Another alternative can be to select some open-source PHP based classified website scripts and tweak that with the help of developers and software engineers as per custom requirements.
  • This is less time-consuming and requires fewer resources in terms of time, money, and physical infrastructure. The above tasks can be achieved with technologies like JAVA or The Official Microsoft ASP.NET Site also.
  • The choice of technology should be decided based on the pros and cons of various platforms, scalability consideration, and availability of respective technical skills. Some examples of free PHP based open-source classified scripts:
  • Free Classifieds Script – Open Classifieds
  • Osclass, the free classifieds script
  • PHP Classified Ad Scripts

Use WordPress with readily available classified themes

Some of the free and paid WordPress themes which can be used to develop such website is :

Codz – Software & IT Services Theme

Cleanora – Cleaning Services Theme

Concho – Consulting Service WordPress Theme

Mechanic – Car Service & Repair WordPress Theme

Findgo – Directory Listing WordPress Theme

MoveMe | Moving & Storage Relocation Company WP


Please note that just installing a classified script or theme for a website is not the end of the task. A significant amount of content and listing of service providers on the website must be loaded. In order to shorten the time required to acquire a good database of new service providers and new customers, a readily available database in the market should be used.

After the completion of the above tasks, the portal/website can expect to start generating user traffic to be in business. Social Media Marketing can be used to increase traffic and penetration in an already saturated market with small and big players.

You can also contact various vendors who sell ready-made databases of service providers and customers in order to get-go.


The CMS route using WordPress is the best option to develop a working model of such a type of website.

The thoughts expressed in the article are the author’s personal expression and views. All the product(s) and brand(s) named in this article belong to respective companies and they are the rightful copyright owner.

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