The 11 Essential Tools for Promoting Your Next Event

Planning an exciting, informative, or any other relevant event is a smart way for your organization to reach customers and strengthen brand loyalty. That being said, all your effort will be wasted if no one knows the event is taking place. That’s why it’s important to learn about the kinds of tools you can use to promote one. For small businesses and digital marketing agencies alike, having the right toolkit is essential for success. The following are some of the best options for advertising your next event:




If you have an active Twitter account with a substantial amount of followers, don’t overlook its potential as a promotional tool. People look to this platform for the latest news and updates, so announcing an event is a good way to garner attention.




Any business with a proper digital branding strategy in place should be leveraging Facebook already. However, creating a separate Facebook page for your event is a good idea, too. It’s a convenient way to share information with your followers, ensuring they know where and when your event will be held.




EventMarketer is a very helpful online resource that provides business leaders with plenty of tips for effectively promoting events. They have information ranging from what’s trending in event planning to technology you can incorporate into your strategy for a better event. 




EventBrite for businesses is arguably the go-to tool for organizations specifically interested in promoting events. It’s especially useful if your company regularly organizes get-togethers. It is both an app and web platform, which makes it convenient for teams to use across departments. 




Although social media has made it easier to invite followers to events, it’s also made it easier to blend in with the crowd. There isn’t much you can do to make your Facebook event invite look noticeably different from others. Enter PurpleTrail, which  lets you order custom invitations that will stand out.




MailChimp is an essential tool if you ever plan on launching email campaigns. Email campaigns are not just for sending out newsletters. It just so happens that they are particularly effective components of an event promotion strategy. Consider sending out countdown emails up until the day of your event as just one strategy. 




An event may not benefit your company all that much if the only people who attend it are existing customers of yours. Through Eventful, it’s easier to reach people who may be interested in the type of event you’re hosting, even if they’re not yet familiar with your business.




Any material you distribute to promote your event should be visually on-brand. Canva is a powerful graphic design tool that allows even the most novice users to create banners, invitations, and more. It’s an easy-to-use, inexpensive alternative to hiring a large graphic design team.




Evvnt is a very useful tool because it allows marketers to distribute their listings across more than 50 channels. This saves you the time of manually submitting your listing to every channel you plan to use, and lets you access platforms you may not have even been aware of.




You can also save time with Buffer, which lets you schedule your social media posts across various social media platforms. Doing  so means you don’t have to remember to post your event reminders and listings. It also makes scheduling a countdown and lead-in posts up until the time event easier and more effective. 




Building a dedicated website for your event is a very smart way to reach even more potential attendees. This may sound like adding unnecessary workload to your plate, but Squarespace is a low-cost website publishing option. More importantly, it’s easy to use even if you don’t have experience designing websites.


You put a lot of time and effort into planning any event that you put on. Make sure your efforts were worth it by promoting your event more effectively. To do that, you need to make sure people know about it; these 11 tools will help you do exactly that.

This is a guest post by our author Ilan Nass.  You can reach to him at