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Small Business Financing: Equity, Debt, or Convertible Debt ? Which Option Is Really Best For You? When considering small business financing, it’s important to understand all your available options. Otherwise, investors can easily take advantage of you and offer unfair terms. So before raising any money, learn if equity, debt or convertible debt financing makes the most sense for you...

Customer Retention Definition If you are a business owner and know how to take your business online, you will soon face a reality that  customer retention  strategies are a must  in today's world. Online  business methodologies have diminished  the concept of brand loyalty or loyal customers. The concept existed in the pre E-commerce era, but now the business is driven...

Well. I was feeling little feverish and was resting at home. I could not attend my work-place. Suddenly, my smartphone popped a message for being nominated for "The Sunshine Blogger Award 2018". I was feeling good. Who does not like to be recognized for their creative works ? Everybody likes. It was a surprise. It was an unexpected event of...

Authored By Sentient AI SentientAI - Improving E-Commerce Customer Experience   The market for artificial intelligence (AI) is booming. Many enterprises are racing to implement AI technologies hence the significant increase in its adoption. Artificial Intelligence is a computer science technology that seeks to create computing devices that mimic human intelligence. A recent survey shows that nearly 38 percent of...

Guest Post By Author Serena Garner - Y Media Labs About Y Media Labs Y Media Labs is a full service digital agency on a mission to help our clients see what they cannot see themselves, and create incredible digital user experiences. We work alongside elite brands to uncover what we believe to be simple truths and most importantly, show them...

Artificial Intelligence in Email Marketing Email acted as the catalyst for "Internet Revolution". The birth of internet may be credited to invention of Email before four decades. Internet's 40th birthday :  First email crashes after just two letters received It is the Email that created the Internet Revolution and gave birth to Digital Age. This revolution is equivalent to invention...

What is Inbound Marketing? It is a technique of Digital Marketing to draw customers to your products/services via Content Marketing, Social Media Marketing and Search Engine Optimization (SEO). It is one of the best out of box marketing strategies for small and medium enterprises. Content about products/services plays a central role here. "Content is King" in this technique. Organizations are...