How can we make money online with affiliate marketing?

Affiliate marketing is one of the popular online money-making techniques. Many content creators use Affiliate marketing to make money online from their published content. Bloggers, influencers, YouTubers, and Social media content creators all are leveraging the benefits of affiliate marketing to add extra money to their pockets.

As per some estimation, Affiliate marketing will be worth around $12 billion in 2022, where the US alone accounts for more than $8.2 billion in affiliate sales.

The digital world has opened the boundaries for content creators. Today, you can work remotely and generate good returns simply by operating from home. The scope of generating huge returns from affiliate marketing is very high. So, if you are planning to be a full-time affiliate marketer, then it is the right time to dive into the ocean.

People are working from home and looking for products online. It is easy to reach these buyers online because today, people are comfortable buying products online and getting them delivered to their doorstep. Influence them with the quality content and direct them to the affiliate page where they can either buy the product directly from your site or visit the referral link.

Ultimately, the number of sales you bring for the organization will decide how much money you will take home from your affiliate marketing campaign. A strategic approach is needed to achieve success in the world of affiliates.

What Is Affiliate Marketing?

Affiliate marketing is the oldest method of promoting products through influencers. Product selling companies provide an affiliate link to their partners. Every affiliate link consists of a user id, tracking data, and essential information that helps the organization identify users who brought the sales.

Affiliate marketing is the cheapest method to drive potential customers to the web portal. For every product sold through the affiliate link, the users who hold the affiliate link receive a fixed percentage. Also, the users participating in the affiliate program receive an excellent return per sale, creating a win-win situation for both parties. Affiliate marketer works as an expert in driving traffic. Different marketing techniques are used to promote these products. Users with a stronghold in generating traffic can become affiliates and earn huge returns from the process. Affiliate marketers are building the bridge between interested buyers and sellers.

Content marketing is used to educate the users, and once the user is convinced, the user will decide to buy the product from the recommended source. Once the product is sold, the affiliate marketer receives his commission. You can find list fo great tips for content development for social media here.

These happen autonomously through the backend system specially designed for affiliate marketing. The partners can track their commission through the personalized affiliate system. Data will show how your content is promoted, the number of clicks received, and the product sold. Use the statistic to plan the future campaign and earn more from your content marketing efforts.

Type of affiliate marketing programs

Companies decide the type of affiliate marketing program for their partners. Majorly the type is determined based on the product or services the company is selling in the market. For example, the shoe selling company would prefer partners to bring more product sales.

Before you start promoting affiliate links to make money online, ensure you understand the type of affiliate. After every successful sale, the user receives fix commission. In contrast, some brands prefer affiliate marketing to generate visitors. It will offer you a Pay Per Click or Pay Per Thousand Impressions campaign.

Pay Per Click (PPC)

Affiliate marketers get paid for the number of clicks the link has received during the set period. The visitors who click the link are directed to the company product page. The company sets the price per click. Revenue per click is added immediately to your account.

Pay Per Sale (PPS)

In this category of affiliate links, the partners get paid for every successful payment from the buyers. A marketing company will pay fix percentage per sale.

Pay Per Lead (PPL)

The PPL is part of the lead generation program. The advertiser pays you per lead generated through the affiliate link. Visitors who provide contact details with needed information is counted as a lead.

Tips to make money online from affiliate marketing

Affiliate marketing needs proper planning and speedy execution to make money online. The content you produce to promote third-party brands should be well thought out. Affiliate marketing is a highly competitive industry. Content creators are using these methods to generate passive income. You have to be quick and updated about the new changes in the industry to be successful in affiliate marketing.

Choose product wisely to make money online

The first step in running a successful affiliate marketing program is selecting the product. Choose a product that you know very well. If you do not know anything about the product, it will be challenging for you to promote the product. Eventually, you have to become experts in the industry.

People only visit your content if you demonstrate your expertise. After that, when you recommend the users the product and ask them to buy from the affiliate link, they will be encouraged.

Be Patient in order to make money online

Affiliate marketing to make money online is not for the people who cannot wait for the money to flow. It’s a long-term strategy and needs more work to develop a strong base. Affiliate marketing works when you put effort into producing good content. So be patient when promoting the product through your channel. People will appreciate it when you help them with the relevant information and use your affiliate link to buy the product from the recommended site.

Targeted traffic

The biggest mistake people make when becoming an affiliate marketer to make money online is focusing on a broader audience and trying to sell the product to everyone. You must understand that users visiting your affiliate site may not need the product. So sending them to the third-party website would not help generate a conversion. If no product is sold, the affiliate marketing efforts is failed.

It is advisable to focus on the targeted traffic. If you are promoting speakers, then target users looking for advice on selecting the right speakers for their needs. They are the perfect audience to influence because the users searching for the speakers will buy the product.

In Summery

Affiliate marketing has great potential to become a long-term passive income source. Strategic planning, creative content, and unique marketing tactics would help you generate a positive return from your efforts.

If it is done correctly, you will experience a consistent flow of revenue, needing to spend more time on marketing. So put your energy in the right direction and get the ship moving.

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Top 5 free wordpress blog themes for 2022

What are the free WordPress blog themes and what are the paid WordPress blog themes?

Free WordPress blog themes for writing blogs are those themes that are available completely free to download with all fully functional features. Contrary to this, paid WordPress blog themes provide some basic features free and to activate all features of the theme, it needs to be purchased. Paid WordPress blog themes are generally available in FREE and PRO versions where PRO versions are paid versions. Please follow this link to know more about Top 5 website theme designs for wow experience for WordPress – Designs Wow !

Bloggers  face a major problem as to choice of theme once they have zeroed down on WordPress as the platform of choice for their blogging journey. Please note that WordPress blog themes can also be used for ecommerce store fronts by installing additional WooCommerce and other plugins.

Some bloggers use Google Blogging platform blogspot for blogging. Blogspot blogging platform comes with it’s own themes and the structure of the theme files is different than the WordPress theme files. You can find a good comparison between these two platforms here:

https://youthinfohindi.com/blogger-vs-wordpress-blogging-platform/

Bloggers who work for brands to promote them through their blogs, also need to choose among free WordPress blog themes to match the brand’s sense of colour scheme and aspirations. Blogging for brands requires much trial and error and customer feedback for WordPress blog themes selection.

The importance of blogging for personal branding is increasing day by day.The blogging for personal branding and social media marketing has been adopted by professionals from all walks of life.  

In this article, you will be able to download free WordPress blog themes for most of the domains such as writing, lifestyle blogging, food blogging, travel and adventure blogging, travel and adventure blogging and photography and designs.

Why is it advisable sometimes to use free WordPress blog themes?

There are many reasons to use free wordpress blog themes:

Cost saving with free WordPress blog theme

The foremost important reason is to save on the initial cost of setting up a blog. Let us understand that blogging is a long term journey. It takes a considerable period of time and sometimes in years before a blog attracts a decent amount of web traffic. The amount of web traffic attracted by a blog is directtly proportional to the quality of creattive content development and wow design. 

Focus on creative content development

The second most important reason to download free WordPress blog themes is that a blogger should focus more on creative content development for the blog and not about technical details of layout , colour and look and feel of the blog. These technical details can be very well managed with free WordPress blog themes.

Experiment with blog user interface (UI)

The third important aspect is that since there are many free WordPress blog themes available for download , it is easy to experiment with the user interface (UI) of the blog to check what is working for attracting web traffic. It is easy to experiment with the user interface (UI) of the blog by installing multiple themes and switching among them.

Since now free WordPress blog themes are available for almost any domain, bloggers can focus on creative content development and relevant social media content developmet.

What are the criteria for choosing the best free wordpress blog themes in 2022?

Go

Go WordPress blog theme
Go WordPress blog theme

 

It is a blog theme with minimum design elements. The focus is on making the theme simple and lightweight so that it will help in Google AdSense. Another key feature is the typography for focusing on creative content development for social media marketing. It is the best WordPress blog theme for adsense.

Following are the features of Go WordPress themes:

  • Responsive Layout
  • Customise Colours
  • Customise Fonts
  • Multiple Design Styles
  • Multiple Header Variations
  • Multiple Footer Variations
  • Social Links Menu
  • WooCommerce-Ready
  • Available in 27 Languages
  • RTL Language Support

Click here to download Go WordPress theme

Writee

Writee WordPress blog theme
Writee WordPress blog theme

 

Writee is an elegant WordPress blog theme and best suitable for personal, food, travel, fashion and corporate blogs.  It is fully responsive and mobile friendly.

The most important aspect of this theme is that it is translation ready and supports Arabic,German,Spanish,French, Italian and Russian languages. This is the ideal theme for those who want to create a multilingual blog with focus on creative content development. It is the best WordPress blog theme for writers.

Click here to download Writee WordPress theme

Otography 

Otography WordPress blog theme
Otography WordPress blog theme

 

Otography WordPress theme is a minimal, elegant, clean, modern and bold WordPress theme.  It is ideally suitable for blogging for photographers, photo studios, wedding photographers, wildlife,  portfolio, technology, graphic designers, personal portfolio, agency, magazines and event decorators. Since this theme is having main focus on image display,

It can very well be used by travel and adventure bloggers as well as lifestyle, food and design bloggers.It is responsive and  cross-browser compatible theme with SEO ready features. It also supports RTL letters.

Click here to download Otography WordPress Theme

Queens Magazine Blog

Queens Magazine Blog WordPress Theme
Queens Magazine Blog WordPress Theme

 

Queens magazine blog is an utmost user friendly WordPress blog theme ideally for magazines and news industry. It is a fully responsive WordPress theme that comes with three columns, three sections including most recent, most comments and recent update post sections.

It provides 4 sidebars and 3 footer sidebars facility as default. There are options to change colour settings for site title, tagline and theme colour.

There are also options to create video posts thus showing video thumbnails as it caters to the news and magazine industry. It provides facility to embed, iframe, youtube and video tag for this. 

A PRO version of this theme is also available that comes with optimised fonts, colours and more widgets.

Click here to download Queens Magazine Blog WordPress Theme

Vogue

Vogue WordPress blog theme
Vogue WordPress blog theme

 

Vogue is an easy to use WordPress theme built with SEO (Search Engine Optimization) settings. It is fully responsive and fast loading thereby making it one of the best wordpress themes for adsense. It is ideally suitable for setting up an E-commerce store with quick Google SERP ranking.

It offers multiple header layouts and custom WooCommerce design. There are facilities for  multiple footer layouts, multiple blog layouts and a bunch of extra layout customization with full colour settings. 

Vogue WordPress theme is  very extensible for developers to  customise because it supports popular page builders such as Elementor, Beaver Builder, Visual Composer, Divi, SiteOrigin and other top free plugins.

View the Vogue Demo – https://demo.kairaweb.com/#vogue

Click here to download Vogue WordPress Theme

Summary

  • While choosing to download free WordPress blog themes, it is advisable to keep following points in mind:
  • It should have minimalistic and simple design in order to load faster. It helps in Google Adsense and Google Serach Ranking.
  • It should have customizable layout facility with header, footer, sidebar and column layout features.
  • It should have option to configure typography with differnet fonts in a best way.
  • It should have customizable colors and site title,logo, slogan facilities.
  • It should support social media widgets in order to increase followers and promote sharing.
  • It should have multi-lingual support.

Best responsive email template designs for wow customer experience

Responsive Email Template DesignsEmail marketing has been the top of the chart strategy when it comes to driving customers. Online businesses rely on email communication and building awareness in the target audience. Without the use of email marketing, it would be challenging to influence people. Thus, implementing an email marketing strategy is vital for every online business. Email marketing seems easy, but it needs proper planning. Most importantly, the selection of the responsive email template design in html plays a crucial role in the conversion.

Today, the majority of users prefer accessing their emails on smartphone devices. If you want to tap these users, you must have a mobile-friendly responsive email template design. Email that looks awful or opens in broken HTML files is ignored by your users instantly. You have only a few seconds to grab the attention of the users. A responsive email template design is a solution to your email marketing needs. We have listed the top 5 responsive email marketing template designs that would make your email fly without any hurdle and influence your users.

Freshto Responsive Email Template Design

Feshto - Fashion Email Set

Feshto – Fashion Email Set comes with a responsive html template design. A minimal design puts the focus on the essential element. It is suitable for many purposes and comes with an easy-to-edit template. Change the images, text, and responsive template is ready to send to your customers. 

A template is optimized for all screen sizes and mobile devices. It quickly gets adapted to the new screen size whether the user is browsing the template from a mobile device or web browser. The downloadable package contains a PSD file with the HTML source code. Use the PSD to customize the design according to your need and implement the desired code to the HTML source file.

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Olivia Responsive Email Template Design

Olivia - E-commerce Responsive Email TemplateOlivia – E-commerce Responsive Email Template a responsive eCommerce email template. The package contains 13 modules designed ready to use.  Built with the trendy design concept, minimalistic coding, and compatibility to all devices, mobile, and desktop, makes it the perfect email template for all kinds of needs.

Features:

  • Support for all kinds of email marketing tools.
  • Easy integration and customization are possible.
  • Minified version of the HTML and CSS files to reduce the code length.
  • Background image support for the outlook.
  • No need to write a single code to use the template. Change the text, images, and you are ready to send the template to your customers.

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Cindrella Responsive Email Template Design

Cinderella - Ecommerce Responsive Email Template

Cinderella – Ecommerce Responsive Email Template is an eCommerce template is designed to meet your customer’s expectations. List down your premium product in the email with the link to the product page. Startup and established companies could use the modular email template to send the newsletter to their customers. The modern and easy-to-customize design makes it a perfect solution to your email marketing needs. 

A template is compatible with Mailchimp, Campaign Monitor, Hubspot, and many other email service provider software companies. All the features you see in the demo version are available in the file. No need to code or make any changes to the file. Add the text, replace the images, link your product and your email newsletter is ready to fly.

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Simpli Responsive Email Template Design

Simpli - Notification and Transactional Email TemplatesSimpli – Notification and Transactional Email Templates is for customer communication at every stage. When a product is sold, delivered, or even the monthly update of the user’s activities should be informed to the client through email messages. The notification and transactional email template make it possible to interact with your customers effectively. 

The template package contains emails for a welcome message, email verification, Invitation message, event, feedback, emoji, redeem and order, Unsubscribe, forget the password, code activation, dashboard communication, message alert, team members default message, contact us page response, etc. Integrate the template and make all your communication professional. Present yourself as a brand that delivers good services to the client and cares about their interest.

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Shopon Responsive Email Template Design

 

Shopon - Newsletter Template for Ecommerce Websites + Stampready Builder

Shopon – Newsletter Template for Ecommerce Websites + Stampready Builder is for delighting your customer. A responsive layout automatically adjusts according to the screen size on Smartphone devices and web browsers, offering a pleasing experience to your viewers.  Broken HTML and design would give an awful experience to your customer; therefore, you should not compromise on the quality for the quantity.

Use the Passion email template to engage your customer and get them on board to purchase your products or services. Easy to integrate layout comes with the modular design. You can change elements from the template without disturbing the essence of the template. Compatible with all kinds of devices and web browsers, it is easy to navigate while reading the content on various devices. Integrate into popular email service providers such as MailChimp and monitor the real-time results of customer response to your template.

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Summary of Responsive Email Template Designs

Email template design makes a big difference in converting your readers into a customer. Once the email is delivered to the customer, you cannot control how the users will comprehend the email. Also, a wide range of devices is available where they can be browsed. Hence, while developing the email template, the developer considers all of these factors and ensures the best experience. 

Mobile devices are limited to the space when it comes to showcasing information through email templates. It reduces the scope to place more information in the email template. Additionally, the mobile device’s attention span is much less than the desktop computer because users generally browse content on the mobile while on the go. So they will be interacting with several other things while they are checking their emails. 

Email developers tackle this problem with a simple but elegant design that grabs the attention of the users as soon as the user opens the template. The content hits the client immediately when it is first looked. Combining the images and content creates a perfect recipe to engage the users and make them buy products. 

The above listed email templates are designed to keep all the above thoughts in mind. It will boost your conversion and allow you to bring new customers to your store. Download these templates today and start influencing your target audience.
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10 Tips for Creative Content Development for Social Media Marketing

By now, social media marketing has got a plethora of hands-on experience. The fluctuating algorithms of social platforms make it a burdensome job for creators to keep the audience always engaged. However, if you comprehend the basics of creative content development for social media marketing, then effectiveness and audience come thereby. Creating influencing content can be time-consuming or competitive, but it is all worth it when you ideally add value to the customers of your business with it. That’s why a proper guidance with tips for creative content development for social media marketing are needed from experts who know the subject.

To overcome the hurdles of content creation for social media marketing, here I present how you can get successful in producing contagious content that gets shared among internet users. 

Firstly, let’s have a conversation about the backstory of social media marketing. 

Why do users share a particular content? 

Behind every share of your content writing for social media marketing, there lies a motivation that convinces the user to do so. According to the varied research about the same, professionals analyzed that many psychological triggers make the people share content. 

A few of those are listed below. Read these before you go for creative content  development for online education or any other niche. 

Acceptance

Who does not love to get positive feedback? Everyone does. People seek acceptance from their acquaintances as sharing content these days says a lot about their personality. 

Communication

To nurture their relationship with others, people these days take the help of digital content to stay connected being social. 

Expressions

Another reason behind the sharing of social media content can be the support of an idea, a political viewpoint, or a spiritual belief.

Entertainment

Lastly, but most importantly, people share content to entertain others or themselves. 

Tips for Creative Content Development For Social Media Marketing

Quality is the key 

Investing time in research is the secret to creative content development for education, travel, fitness, or another niche. Focusing on superficial topics cannot get anybody’s audience therefore; one needs to make the content engaging and interesting. 

 Developing content is a time-consuming task, but a little professional help can sort the way for you. Thus, you need to know that the most important things to consider while creating content include analyzing headlines and choosing the most relevant topic for any niche. Keep the content short and crisp rather than extending it too long for nothing. 

The structure should be smart

Creating a wall of text will surely be a turndown for the readers. Most internet users are always in a hurry to read specific content; thus formatting your content is essential. Use numbered lists, headers, bullet points, or anything else that can highlight the most key information from your article, blog, or post, especially when you are into creative content development for EdTech.  

Value addition is a must

It is good to create informative content, but it is equally important for you to ensure your content is benefitting the audience. In creative content development for social media marketing, one cannot ignore that content should be designed to overcome the problems of people. In exchange for helping people with content, you will be doing self-help too. It will bring you brand loyalty along with a lot of repetitive customers. As long as your content is helping people, it passes around effortlessly. 

The audience is the main focus

Thinking about the audience is the most primitive point to be noted. Before sharing or creating the content, you should have enough knowledge about your audience’s likes. Audience polls have always been the easiest method. It will not only help you to generate comments but initiate debates about agreements and disagreements. With this, you will get to know what your audience wishes to have. 

Infographics shouldn’t be ignored

Infographics help people get information in the easiest way possible. Being available in the images helps the internet users in understanding the concepts. Moreover, people generally share visual content more on social media than text files. Use apt tools for creating infographics if you cannot afford a graphics designer to create top-notch quality infographics. In this, you can include business data with the help of expertise, making it more valuable for your audience. Especially, if you are seeking to get an expert in creative content development for education, sharing institution or website pamphlets is a tremendously upright way to go.  

Emotions are soft targets

In most of the successful campaigns run for social media marketing, researchers witness strong emotional reactions among the audience. According to various studies, emotions like sorrow, anger, and happiness are quite powerful in engaging people and convincing them to share the content digitally. Use narrative, user as well as art engagement to intensify public safety campaigns. Whenever you feel there is an opportunity to contribute, do not pull your feet back. For instance, if you want creative content development for online education, point out how online education can bring benefits to them. It will trigger the emotions of people that lead to engagement. 

Old is gold

We all are aware of the phrase “Old is Gold”. Considering the same, it is essential to know that users love to share the content that takes them back to old times. Once you analyze your audience, target the things that can be appealing to them. Also, pay attention to the response so that you can plan your next step accordingly. Insincerity can be highly dangerous here, so try to avoid it if you want to get successful in creative content development.

Bonus Tips For Creative Content Development For Social Media Marketing

Offer freebies to people. The giveaway contests or random lucky draw contests can be beneficial here. Use trendy topics in the creation of shareable content to get affirmative responses from people.

Add fun factors to your content to make it as engaging as you can. Only the business needs to be positive. However, the content doesn’t necessarily need to be. 

The most dominating form of social media marketing is videos to keep people engaged. 

Summary of Tips For Creative Content Development For Social Media Marketing

Make it interesting if you want your content to be a master of your social media marketing. Go on and begin with it. 
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Top 5 TVS Scooty

TVS Scooty Jupiter Model

TVS Scooty is one of the largest Indian scooter brands manufactured by TVS Motors. Women are mostly attracted to these types of models. However, in recent years men are also quite attracted to recent models. It was the largest selling brand in the year 2009. They sold about 25,000 units in a month.

TVS had aimed most of its models for both sexes. However when they saw most of its customers were women, they changed their strategy. In the last few decades, they have launched a lot of top-quality models. This has helped them increase their sales in recent years. We are going to discuss the five best models of TVs launched over the years.

Types of Scooty

1. TVS Jupiter

It is the best model released by TVs in the last couple of decades. This model has been the best-selling model for almost a decade. The model was launched in 2013. It was launched to be the rival of one of the best Honda’s Activa.

Jupiter has a single-cylinder, four strokes, and a 110 cc engine. It delivers a power of 5.88 kW(7.88 bhp) with a rotation of  7500 rpm. The model has a pickup of 60 km/hour in 11.2 seconds. The price of the model ranges from INR 65,673 to INR 75,773 for most models.

Also Read:

2. TVS Zest 110

TVS Zest is one of the best models released by TVs. This model has many good features and is only second to Jupiter.

TVS Scooty Zest Model

The model has an engine capacity of 109.7 CC. It has a mileage of around 62km/L. However, the model’s average on a crowded speed is less. Zest also has a fuel tank capacity of 5 liters. The design is kind of quirky and has a long headlamp.`

Exterior Details and Features

The Scooty has an overall length of 1770 mm and a width of 650 mm. The weight is approximately 97kg and the ground clearance is 150 mm.  This model’s speedometer is analog and so are the fuel gauge and odometer.

The Scooty also has an added halogen bulb and a headlamp with an LED DRL right. The price range of the model is from INR 61,322 – INR 62,734.

3. TVS Pep Plus

This pep plus has been a recent addition in the market by TVs. The Scooty is highly adorable. It also is highly petite and has a very high longevity. The Scooty has an engine of about 87.8cc. It also has a single-cylinder engine.

TVS Scooty Pep Plus Model

The model has a horsepower of 5.43 PS and a torque of 6.5 Nm. It also has a frame equipped with a telescopic fork and a mono-shock. TVS Pep plus runs on 10-inch wheels with drum brakes.

Design and Features

TVS pep has a small supper and has quite attractive compact proportions. They have a halogen lightning and analog console on both variants and small LED DRL lights. The price range of this model starts from INR 54,907 and lasts till INR 57,357.

4. TVS NTORQ 125

TVS NTORQ 125 is one of the best productions by TVS in the year 2021. This model has a single cylinder and four strokes engine. It delivers a power of 6.9 KW and power of around 7500 rpm. The scooter delivers a pickup of 0-60 km/hour in 6.5 seconds. It reaches a top speed of about 100 km/hr.

TVS Scooty NTORQ 125 Model

It has a Bluetooth-connected speedometer. This consists of a navigation assistant, caller ID, top-speed recorder, in-built lamp timer, and service reminder. It also has an engine kill switch and stealth-inspired style. The price of the scooty is in the range of around INR 74,000.

5. TVS iQube Electric

TVS iQube Electric has been the major development in the Scooty industry in the last couple of years. The model is on par with other 125 cc engines. The electric scooter has all the recent features. From the likes of an all-LED lighting system, a TFT instrument cluster, and also smart phone connectivity.

TVS iQube Electric Model

 

It has an electric hub motor of 4.4 KW. And also produces a torque of about 140 Nm. It has a top speed of 78 km/hour and achieves a speed of about 0-40 km/hour in about 4.2 seconds. It has telescopic forks and twin shock absorbers. It has a 12-inch alloy wheel suspension and weighs about 118 kg. The price of the model is about INR 1,00,000

Conclusion

TVS has produced a lot of great scooter of the past few years. These models over the years have been one of the most attractive models of TVS and one of the reasons they have been one of the largest Scooty sellers in the industry. With the recent development in the field, TVs can be expected to bring out some new models especially in the field of electric Scooty, and remain one of the biggest manufactures in India. It has a great future so make sure you guys keep an eye on it.

#ntorq #tvsntorq #tvs #apache #kerala #v #tvsracing #love #scooter #india #rtr #biker #photography #rider #family #duke #bikelife #race #kannur #raceedition #tvsjupiter #ktm #indian #instagram #r #apachertr #ntorqmodified #beast #motors

 

Digital Marketing For Beginners

If anyone possesses a business then they should have the knowledge of the online business. Nowadays with the rise of eCommerce, it is evident that the number of online shoppers worldwide rises along with it. Consumers make their buying decisions by first analyzing their options of buying the product through search engines, websites and reading customer reviews. And the people prefer not only exploring their options but also having the option for home delivery because it is convenient for consumers.

So, how can one make money from the eCommerce industry? The word “Digital Marketing” can solve all your queries.

Through digital marketing, producers can promote their brands to connect with their potential buyers using the internet. This has many advantages first – it is less expensive than conventional marketing, second – it is an easy method to reach new and existing customers with less money. If whoever is reading wants to change their business from traditional marketing to digital marketing this article is very helpful to you. You can have proper knowledge of online business through some easy steps down there.

The master plan to succeed in digital marketing is-

1- Search Engine Optimization (SEO)

2- Search Engine Marketing

3- Email marketing

4- Content marketing

5- Social Media Marketing

6- Digital Advertising

7- Mobile marketing

1: Engine Optimization ( SEO)

Through this process, one can increase the quality and quantity of traffic which is generated from search engines. If your page have more visibility in search engine results the more likely it will grab attention and attract buyers to your business.

Some of these guidelines include optimizing your pages with:

 *Relevant keywords

 * Easy-to-navigate website structure

* High-quality relevant information

* Use of specific headers to break up content.

To grow an online business one should have to hire an SEO. One’s website, Google, and audience – these are the most important component of the SEO campaign.  First Google bots evaluate your site then take into thought the site’s material and content. Then if your content gets match with search queries and related words Google also examines the quality links to your website – the link conveys the information of relativity of your content to the questions.

Another aspect of SEO is that Google contemplates the amount of time the visitors are going through your site. If the visitor spends longer time the better your SEO chances are on the top.

Also Read:

2: Search Engine Marketing (SEM)

Search Engine Marketing indicates all the processes involved in giving rise to traffic from search engines. This aspect is theoretically true to some extent but practically it is different.

3: Email Marketing

If one have to increase their list of consumers then they should imply email marketing in their online business properly. It can bring an effective change in the business. The essential component of email marketing is segmentation; it makes sure that your email is reaching the right person at the right time.

4: Content Marketing

It refers to that marketing format that involves the writing, creating, and distributing pertinent content to target a huge audience. It is permission-based marketing. Potential consumers select this type of marketing and then share it.

5: Social Media Marketing

Social media marketing gives us the opportunity to give engagement to new and existing audiences on social media sites. Paid social advertisements help to reach your target demographic, and also let you grow an organic audience of followers. Facebook and Twitter are the most popular social media platforms having more than 2 billion and over 330 million users respectively.

Creating high-quality content or videos along with spreading brand awareness generates more change. Therefore, most businesses understand the importance of social media marketing since it brings engagement. You should have the proper knowledge of high-quality content so that they can attract followers on every social media site.

6: Digital Advertising

This word conveys the clear meaning of advertising through the internet to promote marketing messages. It can also be referred to as paid advertising since it generates referral traffic on sites via paid digital ads. Digital advertising is often conducted on different platforms according to their target audience concentration. Some these platforms are

  • Google
  • Facebook
  • YouTube
  • Pinterest
  • LinkedIn
  • Twitter

 7: Mobile Marketing

According to research, 80% of internet users own a smartphone, therefore such marketing involves on the strategies focused on mobile users.

Author: It is a guest post.

Quora as marketing tool

What is Quora?

If you are an entrepreneur or a small business owner, you can not ignore Quora as markting tool. Quora as marketing tool is perfect to take your business online. It is an online question and answer platform driven by “content marketing” philosophy. It offers social media marketing opportunities who want to generate leads online for a product or service. Business people can advertise here by asking relevant questions about products and services. They can also generate content about their products and services by answering relevant questions.

Quora Partner Program

It also offers the opportunity to earn online for people who can produce relevant questions about anything by participating in Quora Partner Program. Quora Partner Program is an ideal program for people looking for “making money online free”. The only investment you have to do is your time and gift of writing. Here is the link to join :   Quora Partner Program Join
Quora can be used as a great marketing tool. Quora marketing strategy is one of the most powerful strategies in the hands of Digital Marketing people.

It is better than Facebook and other Social Media Marketing platforms for a long-term strategy of  “Content Marketing” or “Inbound Marketing“.

Social Media Platforms
Social Media Platforms

What is Social Media Platform?

In this modern age, it is the invisible media surrounding us twenty-four hours and seven days. It is like the air which you can feel it every time. It has easy accessibility with finger touch because of smartphones.

Most of the Social Media Platforms are Web 2.0 Internet-based applications controlled and driven by central servers on the Internet. The main driving force of these media platforms is User-Generated Content (UGC) which is generally in the form of comments about people, products and services,
emotional stories and content of real people’s stories, life-event drama, information sharing, and real-world news. Social Media Platforms are used to advertising for products and services.

What makes Social Media So Addictive ?

Social Media Platform is a gathering of people on the INTERNET. Every person needs to have an identity on the platform with his/her own social circles which are generally in the form of groups or communities. Most of the Social Media Platforms are driven by User-Generated Content (UGC) and are based on the philosophy of sharing information to attract people in order to increase its reach of network breadth-wise and depth-wise. People share a lot of information on Social Media in the form of text, images, videos, and other formats. Most of the time, their opinions and feelings are honest, frank, just, and up to the mark.

Social media is addictive because people loose inhibitions found during physical interaction. On social media platforms, they are free to communicate on any topic even considered taboo subjects by respective culture and societies. It also breaks the barrier of physical presence. 
 
So the content is realistic and free of artificial polishing.  Since it is User-Generated Content (UGC), it is of viral nature which spreads like fire. 
 
It offers vast opportunity for business communities to do:
  1.    Market Research for their products/services
  2.    Sales Forecasting for their products/services
  3.    Understanding the need of new products/services
  4.    Understanding the brand image of existing products/services
  5.    Interacting with existing customers of products/services
  6.    Understanding consumer psyche and behavior for existing products/services
  7.    Solving customer complaints and grievances
  8.    Competitive analysis of rival products/services

Types of Social Media Addictions

or

Type of Social Media Platforms

There are many types of Social Media addiction or platforms :

  • Community or Group-Based e.g.  Facebook Groups
  • Informal Social Media Platforms where the business is not supposed to be conducted like  Facebook, Instagram, Pinterest, and Twitter, etc.
  • Question and Answer based or Knowledge-Based Social Media Platform e.g. Quora.
  • Profile or identity based were sharing, chatting, commenting and friendship is prime concerned e.g. Facebook.
  • Social Media Platforms for professional linking to advance in career e.g. LinkedIn.

The above are just broad classification. Eventually, it must be understood that wherever there will be a large gathering of people somehow business will be conducted formally or informally.

Facebook has started allowing people to create their own pages (personal or professional) and on-line stores in order to transact business. It also offers advertising services in the form of Page Boosting and liking at economical rates.

LinkedIn is a profile or identity based social media networking website where the focus is on career opportunities. It also offers the facility to create company or business pages to establish a professional identity of organization.

The Top Social Media Sites You Need to Care About

  •     Facebook
  •     Twitter
  •     Instagram
  •     LinkedIn
  •     YouTube
  •     Pinterest
  •     Reddit
  •     Quora

The fundamental comparison is between a Social Media Platform where community-based profile identity is created and “Quality of content is not given utmost important” and a platform where “Quality Of Content is given utmost important”. Advertising on Quora is far better as it falls in the second category where quality of content is of utmost important.

Advantages of Quora Advertising

Quora is driven by quality content and quality content is the heart of Digital Marketing. We all know “content is king”. The impact of answers given on Quora by business owners regarding their products/services is huge in terms of :
  1. Content remains trending at the top for a long time. Quora content which is generally in the form of answers can have images, text, videos as well as links to other websites.
  2. If product/service reviews have a lot of  “upvotes” and positive comments along with the comment “upvoting”, it servers as good quality content for Inbound Marketing.
  3. For negative comments or feedback, specific customer’s grievances can be addressed and closed transparently on the spot where a negative comment is written by solving the customer’s query.
  4. It is possible to redirect the customer’s attention to the website of the concerned product/service by specifying website links.
  5. The content provides a source of good inbound traffic for product/service websites or blogs.
  6. It also provides full-text based search on any topic. If questions and answers are present as per the relevant topic searched, it presents results in the format as per other Search Engines.
  7. It has the facility to create blogs where content can be generated for products/services.
  8. Answers or Content of Quora can be shared on other Social Media Platforms like Facebook
  9. Some of the best answers on Quora are shared very often on other Social Media Platforms like Facebook.
  10. It has facility to create spaces or so called “Quora Spaces“. Again, it can be related to any topic or product or service of a business.

Following website gives some statistics which will justify the impact Quora can make for businesses:

12 Interesting Quora Statistics And Facts

Summary

It may seem that Facebook has more active users spread across geographic locations in the world with much higher traffic,  but Quora marketing strategy gives a better Return On Investment (ROI) on “Content Marketing” in long run.
Please refer this article for statistics available on Quora:

It is not a guest post and the content was created by the blog author.

Authors profile on Quora: Akhilesh Maurya

The Right Way to Advertise on Facebook – A Beginner’s Guide

Changing the oil in your car without referring to a manual or consulting an expert is foolhardy. The same can be said about businesses that choose to advertise on Facebook without attempting to understand best practices or consulting a Facebook marketing agency.The right way to advertise on Facebook is an art as well as science.
Taking the leap into Facebook advertising should be done with knowledge of how to launch, run, and optimize your campaign. You should review the built-in tools, clarify goals, understand how to measure your ad’s performance, and be prepared to test each Facebook ad several times.
If you want to beat the 1.59% average CTR of retail ads on Facebook, you’ll need to understand few basics of marketing on this platform. Here’s a beginner’s guide to Facebook advertising.
 

Split test, modify and test again

 
Split testing helps advertisers pinpoint the highest performing elements of their ads. It also aids them in identifying what isn’t working and fixing it to optimize results.
 
Your Facebook advertising campaign should be structured to run two to three variations of ads that fit one promotion. With the recent introduction of Facebook dynamic creative ads, A/B testing has become far more simple and consolidated.
The Right Way To Advertise on Facebook
 Change just one detail between the ads; this will allow you to identify the element that’s working (or not) and it makes it simpler to turn off the under performing ads. Calculate which is the most successful by tracking ads with the lowest CPC and highest CTR. These are the ones that should point to the elements that are working, whether that’s the visuals, keywords, headline, or CTA.
 

Customize Your Audience

 

Facebook has some of the easiest to use and best custom audience tools of all platforms. By allowing marketers to zero in on specific audiences based on a wide number of variables such as visiting your website, living in a particular region, or having specific interests, it allows them to create better opportunities to convert users to customers by delivering targeted content to their Facebook feed. You can also deliver materials and interact directly with customers through Facebook Messenger marketing. Wherever you decide to advertise, the tools at your disposal for customization are unrivaled.
 

Refine Audience Insights

 
Audience insights will help you to understand your customer demographics, their behavior, preferences, and tendencies. These help you to hone in on an audience most likely to engage and convert.
 
For instance, if you’re targeting people who like ‘biking’, you’ll have an audience in the millions. By using the Facebook Audience Insights tool you can search for related terms to get specific with your targeting.
 
Once you have selected the specific audience it’s time to observe and monitor. Refine your audience further to generate more specific results or use the results you have to create a few Facebook ads that speak to that demographic.

Specify your destination

 
Carefully direct where your CTA is sending users. Having people land on the homepage of your website is wasting the effort put into your Facebook ad. Instead, you need to send them to a targeted landing page or other detailed part of your company’s site to increase the chance of generating a lead and making a conversion.
 
11% of Facebook advertisers are losing impact by sending their clickers to their website homepage. A further 20% are still missing the opportunity by sending people to their Facebook page. Just 69% of marketers get it right and send users to a specific landing page, which encourages conversions with tailored text and imagery. A great landing page needs to compel users to the action you enticed them to in your Facebook ad.
Follow the above to ensure your Facebook ad campaign has the right combination of research, targeting, and testing. Doing so puts you on track for making the most out of this affordable and effective digital marketing solution.

A special guest post from Author : Ilan Nass

 
 
If you are interested to dig more into this subject, you can refer following below article:
 

How to bring the WOW factor in Facebook Marketing Strategy?

Facebook Marketing can be done just for the sake of doing it or it can be done to bring the WOW factor in the Facebook Marketing Strategy. Every business is accustomed to Facebook Marketing Strategy and they are claiming to do it very well. Really?

You can not change the oil in your car without referring to all the step by step instructions in the manual of the car or without an expert mechanic.

To get the WOW factor in your Facebook Marketing Strategy, you require an agency expert in Facebook Marketing. The agency should understand the Facebook platform and your products or services very well. Understanding both is a must to get the best result.

Understanding of Facebook platform boils down to knowing how to launch , run and optimize advertising campaigns.

It requires understanding of  built-in tools, clarification of  goals, understanding how to measure the ad’s performance, and being prepared to test each Facebook ad several times.

Generally, Facebook marketing professionals are not able to cross 2% average CTR of retail Display Ads on Facebook. It is because they do not focus on continuous improvement on the Facebook Marketing Strategy adopted for a product or service.

Step : Testing the Water

The idea is to run different variations of the same Display Ads in one single campaign

In the first step or we can call it the first phase , there should be experimentation to split one campaign into different variations of the same Display Ads. Ideally, variations of Display Ads should be created based on visual design, target keywords, headlines, CTA elements and target demographic profiles.

The different variations of the same Display Ads should be deployed and there should be a quest for finding the highest performing ads. 

We can experiment with as many variations of the display ads as the budget permits. The process of creative content development plays a major role in this step.

Step : Focus on Audience and Reach

The idea is to identify the audience for the products or services and to increase the reach to them

We can call it the second phase or step two. Once we have zeroed down on the variation of the display ad or ads that are working on, we need to focus on demographic and increasing the reach of the ads. 

Facebook provides some of the easiest to use and best custom audience tools. These tools help marketers to freeze on specific audiences based on a wide number of variables. Following are some of these variables:

  • Who are the people visiting the website?
  • Which region do they belong to? 
  • What specific interests do they have? 
  • What is their age group and gender?
  • What is their profession?
  • What are the income levels?
  • What are their buying habits?
  • What are their spending and investing habits?

We should focus on the audience that has the need for the products or services being marketed and a purchasing power to make immediate decisions. We should also focus on increasing the geographic reach of the audience , if possible for the products or services being marketed.

Step : Focus on conversion and increasing CTR(click-through rate)

The idea is to generate as many leads and conversions as possible

We can call it the third phase or step. The website and the landing page where the users are redirected is of utmost importance in this phase. Does the website  or the landing page is doing conversion at a good rate?  This is the answer that we need to find.

Increasing the CTR should be the motto of this phase. We may require tweaking the website or the landing page at this stage to experiment with CTR. The role of offers , discounts , cashbacks and other marketing gimmicks come into picture at this stage for increasing the CTR that will generate leads or conversions.

Summary

To bring the WOW factor in the Facebook Marketing Strategy, it is required to do a lot of trials and errors with empirical data generated by Facebook while running a campaign. The insight into the data with continuous tuning of the performance of the display ads will help us to reach the best Facebook Marketing Strategy.

Author : Akhilesh Maurya

The art of lateral thinking for creative content development

Content is the reason that search engines exist

The rise of the internet has given tremendous power in the hands of businesses to attract desired eyeballs. The Internet has the capacity to make a creative content go viral within a fraction of time, something that was not possible in the pre-internet era. And, it is the quality of content whether text , media , infographics or video that attracts eyeballs. More the content is weird, funny, bold or non-conventional;  more it will spread like fire !!! 

The most important strategy of Digital Marketing is Inbound marketing that essentially means generating leads by sprinkling content among the target audience. The demand for people who can do creative content development is rising because of search engine traffic.

How do we do creative content development consistently?

We need to have new ideas consistently to do creative content development. That’s where lateral thinking comes into the picture. Lateral thinking is most important for breaking stereotypes, conventions and presumptions. It helps in creating solutions to a problem that may not be possible to solve by thinking conventionally. 

The art of lateral thinking

The term “lateral thinking” was invented by Maltese psychologist Edward de Bono.  He has authored a book “The Use of Lateral Thinking”.  It is the only lateral thinking book that must be referenced. The book gained tremendous popularity in the world in due course of time.  He has clearly distinguished in the book between critical thinking  or linear thinking and lateral thinking by giving numerous examples.   Even today, it is one of the most popular books in the world. Edward de Bono has clearly differentiated between two types of thinking, one is critical thinking or linear thinking and and another is lateral thinking. You may call critical thinking or linear thinking as logical thinking, also.  

Right from childhood, we are taught to think logically in every sphere of life. If I say, what is 2+2 ? Of course, your answer will be 4. If I ask the same question to a person who is trained in computer science, he/she may give the two valid answers as 4 and  22. 

Both people are right. The first person could not break the assumption that 2+2 can be added as a alphanumeric character or you can say, as pictures. While treating numbers as pictures or alphanumeric character the mathematical formula of number addition  does not work. The second person was able to break the presumption that 2 need not be a number only.

So we see the lateral thinking starts with breaking the presumptions. The breaking of assumptions or stereotypes is the most important part of it. There is no place for assumption in lateral thinking. It is like giving your mind a wild run with ideas without bothering about its logical validity. This is only possible while forgetting all that has been taught to us in schools and universities to think logically.

The classical 5 flower pot problem for lateral thinking

Let us start with funny lateral thinking questions. One is suppose that you have a beautiful garden. You just purchased 4 flower pots from your local nursery and a great discount offer was running in your nursery. The gardener in the nursery gave you 1 extra flower pot as a discount offer. 

Now all flower pots in your garden are nicely arranged in a logical way as per geometrical symmetry. To keep the consistency in the design , we have to arrange 5 flower pots in such a way that each and every flower pot has to be at equal distance from another. How do we do it?

The classical 5 flowerpot problem

A person who thinks only in terms of  critical, logical or so called mathematical way will try to arrange at 4 corners of a square. But what will happen to the remaining 1?

This problem seems impossible to solve. Unless you focus on the problem statement.  Nowhere, it has been mentioned in the problem statement. that all the flower pots should be in a single 2 dimensional plane. What if we arrange the remaining 5th one on top of all others as the apex of an equilateral square pyramid?. A pyramid where each and every side is of the same length. The 5th flower pot will be hanging on top of all the 4 in the 3rd dimension.

Solution for the classical 5 flowerpot problem

You see that it was assumed that all the flower pots had to be in one plane. But, the problem statement did not specify it. Did it? It it is specified ,the problem does not have any solution.

The solution was generated by removing the constraint that all 5 has to be arranged in a single 2 dimensional plane.  So you see that critical thinking or logical thinking is always restricted by assumptions, constraints and stereotypes. Generally, logical thinking is bound by a frame of constraints.

The internet is full of lateral thinking puzzles and problems. Those are very helpful to understand the functioning of our mind in the lateral thinking process. If you are interested in getting a glimpse of that , here is one link: https://www.destination-innovation.com/the-top-ten-lateral-thinking-puzzles/

You are not aware that you may be doing lateral thinking unconsciously

Our human mind does not always work logically or mathematically. You may be thinking laterally sometimes, but you may not be aware of it.  Did it happen to you that in a meeting a lot of people were brainstorming, and suddenly a person came out with an out of box idea to solve the problem?  That is the instance of lateral thinking.

All the great inventors, scientists , artists , musicians and so called genius people think laterally more than logically. They first focus on the problem , and not on the solution, They first  focus on assumptions and constraints. They first focus on the totality of the problem or the context in which the problem exists. 

They focus on idea generation.  “How absurd this idea is?”, they do not focus on this. “How viable is this idea?”, they do not focus on this. “Is it possible to implement?”, they do not focus on this.  

Something that may be impossible to implement today, may not be impossible in the distant future. History is full of such instances where the ideas of genius people or lateral thinkers  were termed as absurd and they were called insane.  But still the idea was valid. And, in most cases ideas were transformed into reality in due course of time.  There is no concept of right  idea or  wrong idea in lateral thinking. An idea is an idea. There is nothing like sense or nonsense. 

The lateral thinkers try to find as many alternative ideas as possible by breaking the assumptions and stereotypes. Lateral thinking method gives a lot of alternatives and ideas that can further be worked on from a logical point of view.

What are the steps to be followed for creative content development using lateral thinking?

The first step is to generate as many alternative ideas for content as possible.

If you are working on text content, you may try to organize your idea into  story, dialogs, prose , poem or any permutation and combination of them. Focus on the words to express the ideas keeping the context of content in mind. Be original. Do not be shy to sound absurd or bold. Experiment with different synonyms, words, fables, metaphors, analogies and props for expressing the ideas. Memes are very popular nowadays to express ideas in the most funny way.

If you are working on visual content, focus on storytelling keeping the context in mind with different props, imaginary and real characters with animations, audio  sounds and colors. There is no limit to creativity as far as visual media is concerned.

The second step is to choose one or many  of them.

Now, here comes the role of critical thinking or logical thinking. Each and every idea is to be evaluated on the basis of practicality and viability to put it into action.

Following are the further steps to crystallize idea into a master piece of content:

  • Get the content with chosen ideas peer reviewed for further enhancement.
  • Revisit and keep reviewing the content over a brief period of time before making the final release.
  • If your content is promotional material or for marketing, do  a test run for a small segment of customers to measure the impact and its effect on sales. This can be done before going full monty.
  • Enrich your content with graphics, images and visual media.
  • Enrich your content with relevant quotes and references to make it more relevant.
  • Add customer testimonials, real-life stories and narratives to the content to give it authenticity, if possible.

Creative Content Development

Summary

Creative content development is not a structured process. It requires mood, music, coffee and temperament to make it happen. Sometimes you get it in an hour , but in most cases it will go through many iterations of making and breaking to see the light of the day.

So do not look for a step by step guide or manual. Start working on the ideas !

Author: Akhilesh Maurya