Customer Retention Definition
If you are a business owner and know how to take your business online, you will soon face a reality that customer retention strategies are a must in today’s world. Online business methodologies have diminished the concept of brand loyalty or loyal customers. The concept existed in the pre E-commerce era, but now the business is driven by cashbacks and offers. The competition is cut-throat now.
Customer retention strategies are an integral part of brand growth in the era of this cut-throat competition. Brand loyalty almost does not exist in today’s world.
Let us understand that new customer acquisition is costly and time-consuming. There is a long gestation period where a new prospect or lead gets converted into paying customers. Doing customer retention is the right way for the stability of the brand. The following blog post throws light on customer retention strategies.
Guest Post By : Jennifer Arellano
I hope that readers will enjoy the views of the author (Jennifer Arellano) in a meaningful constructive way.