Customer Retention Definition

If you are a business owner and know how to take your business online, you will soon face a reality that  customer retention  strategies are a must  in today’s world. Online  business methodologies have diminished  the concept of brand loyalty or loyal customers. The concept existed in the pre E-commerce era, but now the business is driven by cashbacks and offers. The competition is cut-throat now.

Customer retention strategies  are  an integral part of  brand growth in the era of this cut-throat competition. Brand loyalty almost does not exist in today’s world.

Let us understand that new customer acquisition  is costly and time-consuming. There is a long gestation period where a new prospect or lead gets converted into paying customers. Doing  customer retention is the right way for the stability of the brand. The following blog post throws light on customer retention strategies.

https://www.clicktime.com/blog/5-ways-to-increase-customer-retention/

Guest Post By : Jennifer Arellano

Summary

I hope that readers will enjoy the views of the author (Jennifer Arellano) in a meaningful constructive way.