|New Trends in Digital Marketing|
Digital Marketing offers active engagement with consumers.
As we are living a digital life, sales and marketing has been considerably enhanced with digital media. New age requires out of box sales and marketing strategies. Social Media Platforms (Facebook , LinkedIn , Twitter, WhatsApp, YouTube, etc.) have shaped the Digital Marketing era. Digital marketing is currently ruling among the best ideas for out of box marketing. It provides interactive platforms to have meaningful engagement with consumers. Contrary to that SMS Marketing, Email Marketing and other traditional media platforms like TV, Radio and Print Media provide passive engagement experience with consumers.
New Digital Marketing trends which will rule the decade.
Smartphone Based Contextual Advertising
Smartphone Apps will provide larger platforms for Contextual Advertising based on Consumer’s Demographic Profile. In fact, normal Apps or Gaming Apps will be created or sponsored by large brands or media houses solely to promote products or services. This is also termed as Gamification of Brand or Gamification of Products.
Whats App or any other Messenger App(s) may come with new versions which will analyze keywords in the chats of users based on AI (Artificial Intelligence) algorithms. It may create a demographic profile of user termed as “Persona” or “Personality” or “Avatar”. It will decide likes or dislikes of the user based on “Persona” or “Avatar” and provide Contextual Advertisements based on that.
- Oculus Vision – A Virtual Reality platform
- Microsoft HoloLens – An Augmented Reality Platform
- Google Glass – A Virtual Reality Platform
Role of Internet of Things (IoT) in advertising
- Wearable Watches,
- Wearable Medical Devices to monitor body functions
Some devices will collect personal information and will send to our Social Media Profile to be used by advertisers. Our existing home appliances will be IoT enabled. Suddenly our LED TV will become smarter. Since it will be connected to Internet, it will have access to vast information available on Internet plus our Social Media Profiles. So it will provide another Contextual Advertising platform for Advertisers. Some devices will provide Contextual Advertising platform like Refrigerators or Washing Machines.