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New Trends in Digital Marketing |
Digital Marketing offers active engagement with consumers.
As we are living a digital life, sales and marketing has been considerably enhanced with digital media. New age requires out of box sales and marketing strategies. Social Media Platforms (Facebook , LinkedIn , Twitter, WhatsApp, YouTube, etc.) have shaped the Digital Marketing era. Digital marketing is currently ruling among the best ideas for out of box marketing. It provides interactive platforms to have meaningful engagement with consumers. Contrary to that SMS Marketing, Email Marketing and other traditional media platforms like TV, Radio and Print Media provide passive engagement experience with consumers.
New Digital Marketing trends which will rule the decade.
Smartphone Based Contextual Advertising
Smartphone Apps will provide larger platforms for Contextual Advertising based on Consumer’s Demographic Profile. In fact, normal Apps or Gaming Apps will be created or sponsored by large brands or media houses solely to promote products or services. This is also termed as Gamification of Brand or Gamification of Products.
Whats App or any other Messenger App(s) may come with new versions which will analyze keywords in the chats of users based on AI (Artificial Intelligence) algorithms. It may create a demographic profile of user termed as “Persona” or “Personality” or “Avatar”. It will decide likes or dislikes of the user based on “Persona” or “Avatar” and provide Contextual Advertisements based on that.
- Oculus Vision – A Virtual Reality platform
- Microsoft HoloLens – An Augmented Reality Platform
- Google Glass – A Virtual Reality Platform
Role of Internet of Things (IoT) in advertising
- Wearable Watches,
- Wearable Medical Devices to monitor body functions
Some devices will collect personal information and will send to our Social Media Profile to be used by advertisers. Our existing home appliances will be IoT enabled. Suddenly our LED TV will become smarter. Since it will be connected to Internet, it will have access to vast information available on Internet plus our Social Media Profiles. So it will provide another Contextual Advertising platform for Advertisers. Some devices will provide Contextual Advertising platform like Refrigerators or Washing Machines.
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Thank you Navya. I appreciate your effort to admire the thoughts shared. You are welcome to post your new ideas and comments.
Please feel free to contact me for fruitful co-operation.
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I feel so old sometimes. I'm 26 but I can't keep up with all the new social media platforms lol!
Hi Viktoria,
It is not question of age. The growth of technology is exponential and most of the people can not keep up with the latest changes.
Thanking You
While Discussing about new trends of digital marketing, you have referred TV advertising as traditional. But TV advertising concept is getting changed now. Advertisers can book their television ads from online media buying tv advertising platform, called Amagi MIX. Amagi MIX is a brand from Amagi Media Labs. So, the online TV ads booking can be a new thing in television advertising.
Dear Jimeet,
I agree with you fully that new age companies like Amagi Media Labs are changing the very basic ways of media buying with their on-line platform. Off course , such platforms are part of new methodologies of digital marketing.
Thank you for crystallizing and correcting the point.
Regards
The out of box salesman
Such a beautiful article, keep share more blogs.
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Dear Friends in Zinavo Technologies,
Thank you for appreciating my thoughts.
Regards
The out of box salesman
This article is very much helpful and i hope this will be an useful information for the needed one. Keep on updating these kinds of informative things…
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Thank you Rosy for appreciating my thoughts.
Imparting knowledge on the new digital marketing trends is highly beneficial. I realized after reading this article anything, which is of digital nature can be a potential media platform. One can easily communicate with these internet and information savvy gadgets.
Dear ITM Digital Marketing,
You are welcome. Thank you for reading it.
Regards
One important aspect of online marketing is not to be taken in by 'free' strategies. As has already been said, nothing is totally free, there are strings attached. Ana Riascos & Ana Riascos
Some database hosting and customer service sites track IP addresses to track customer profiles and sell the information to bigger corporations that need customer and marketing databases.
Hi Ana,
Thanks for your feedback and appreciation. Well, it is one of the revenue-generation method for them.
Regards
The out of box salesman
I Like your post. You have done really good work. Thank you for the information you provide, it helped me a lot
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