- Large TV screens (LCD/PLASMA , LED screens, Video walls, ATM display screens)
- Computer CPUs with graphics processing cards (GPU)
- Wireless Internet or LAN connection for each CPU
- Central Server CPU and hardware which streams/pushes content (audio file, video file or any other file) to various locations or CPUs attached to screens or display units
- Each screen connected to CPU along with necessary hardware is termed as one display unit.
- Sometimes display unit is converted to touch-screen based display unit which is used to accept user-input also. Such display units are generally of interactive nature and are used to display promotional information also. These are called kiosks. Kiosks are used to display advertisements as well as for capture of user-information.
- KIOSKs are also used as advertisement display units in Digital Signage Network.
- Audio/Video player for playing video file or audio file
- Software for creating random playlist or schedule of play is required for advertisements. Here advertisement refers to one audio or video or graphic image file to be displayed on screen. This kind of software is required, if large number of advertisements are to be played on screen in random order or in a pre-determined schedule.
- Scheduling software which will create schedule for various advertisers based on time-slots.
- Software to push playlist and content on each screens via. Internet or LAN.
- Software for billing and metrics for advertisements.
- On -vehicle Digital Signage Screens
- Mobile as Digital Signage Screens
- ATM as Digital Signage Screens
- Gaming apps as Digital Signage Screens
- Holographic Images and Content to play on VR and Augmented Reality Devices
- Virtual Reality and Augmented Reality Devices as Digital Signage Screens
- POS and weighing machines with Video Display Screens
- YouTube and other social media channels as Digital Signage Screens
- Content can be of out of box and varied nature e.g. text, audio, image, video, etc.
- Content can be of interactive nature. User feedback for products/services can be captured.
- Sales lead generation is possible because of interactive content. It is one of the great tools for planning your out of box sales and marketing strategies.
- Performance of the content can be measured in terms of number of eyeballs with additional human tracking devices and hardware.
- Targeted advertising of products/services can be done based on demographic profile of consumer.
- Media planners can measure and calculate effectiveness of campaigns mathematically in terms of numbers.
- Cost-benefit analysis of media campaigns can be done accurately.
- The configuration and location of network can be changed based on changing business requirements.
- It directly and implicitly impacts buying decision of consumer in favor of desired product or service.
- Advertisers can pay based on time-slots or on no. of eyeballs. It increases effectiveness of media campaign as far as cost of acquiring media is concerned.
19 Replies to “Digital Signage Network – The out of box idea for sales and marketing”
This digital signage player looks like a part of very powerful and high quality system which can be used in the big digital signage networks.
I admit, I have not been on web page in a long time.however it was another joy to see It is such an important topic and ignored by so many, even professionals. professionals. I thank you to help making people more aware of possible issues.
Thank you HariS for realizing the importance of Digital Signage. Digital Signage will soon become the norm as the cost of deployment per unit is getting cheaper and cheaper.
In my opinion, Holograms and Holographic Projection will be integrated in Digital Signage in the future.
Indeed some of the best Network digital signage that you have shared.Great work!
Thank you for your appreciation. I am delighted that the information was useful to you.
nice blog and i think Digital Screen network a big role in advertising industry as well as ooh media is fastest growing as you said in your blog and ooh marketing play’s a vital role in marketing in India, Delhi metro station is the biggest hub of ooh advertising. Thank you
Choose a digital signage software solution with both ownership and rental licensing models to accommodate any project requirement.
Bulk SMS Software one of the easiest and effective way to target client via group sms and sms marketing.
Thanks for sharing this information it's very useful for me. These blogs is fabulous corrugated box and carton box really helpful for packaging. ecommerce boxes online really helpful for packaging.
Thanks for sharing this information it's very useful for me. These blogs is fabulous corrugated box and carton box really helpful for packaging.
Nice blog ooh advertising is very creative after all that,s why they attract public attention. Outdoor advertising companies in India also does this things at very professional and creative level.
Valuable for information.. let me know if there is any other blog related to this…
Read to know more about Digital Signage Solution Integration Tips for Businesses
Hey, I was seeking for a blog on marketing and finally I read you blog and glad to read this post. Thank you so much for sharing this informative blog post.
Hire Node Js Developer
This was a great read. You have specified each requirements and features of digital signage clearly so as a reader i really enjoyed it. Everyone definetely need to realize the advantage of digital sigange solutions in our modern world. Thanks for sharing.
Your article was so informative and helpful. Digital signage saves time as well you can customize it in your way
Very interesting points you have noted , thanks for putting up. Visit: Poker Game Development Company
It's really nice and meaningful. it's really cool blog. Linking is very useful thing.you have really helped lots of people who visit blog and provide them useful information. Visit: Poker Game Development Company
Effective knowledge .. I'm very pleased to read this post. Thank you for letting us go through the details. Very cool. I love the post. And thanks for sharing a beautiful article …
Carton Boxes Online
Awesome blog post I think you are a best blogger. Your writing skill is amazing. Thanks a lot for this blog.
Hire AngularJS Developer
Comments are closed.