|Brand Creation Strategies|
What is Brand Identity ?
A brand is personification of a product or service of a business. Brand word has many vague definitions loosely meaning more or less following :
- Identity of a product or service
- Personification of the products or service in consumer’s mind
- Creating a beautiful gestalt in consumer’s mind for a product or service
Different Methodologies oF Creating Brand Identity For Small Business
Advertising through conventional media channels
Advertising through non-conventional media channels
Email Marketing and brand-awareness creation
Web-site creation and marketing through it
Marketing through Social Media Channels, viz. Facebook, Orkut , Linkedin , Twitter,etc.
Gamification of products and services for brand-creation (Gamification of Brand)
- SMS promotion or SMS marketing
- Bulk SMS marketing
Piggy back riding on other successful products or services (Co-branding)
Mouth to mouth promotion
It involves direct selling method or chain selling method to sell as well as brand-promotion . It is a slow method of brand-promotion, but it is very reliable method.
What problems do we face for creating brand identity for small business?
Scarcity of fund for brand-creation
Limited or zero budget for traditional media channels
Few existing customers or no existing customers for the product or service
Product or service is in evolution or development stage , product or service is still maturing
Competitive brand is strongly placed
Strategies to tackle peculiar problems
Identify your core nature of products or services
Identify your target audience or niche market segment
Plan the road map for your products or service