SEO is an integral part of online marketing game.
SEO (Search Engine Optimisation) is a subset of online marketing that involves optimising a website or online content to rank higher in search engine results pages (SERPs). The ultimate goal of SEO is to increase organic (non-paid) traffic to a website by improving its visibility and relevance to users who are searching for related information, products, or services.
Online marketing, on the other hand, encompasses a broader range of strategies and tactics that businesses use to promote their brand, products, or services online. It includes various digital marketing channels such as social media, email, paid advertising, content marketing, and SEO.
Google is the dominant search engine for the SEO market.
SEO is one of the most important components of online marketing because it can significantly impact a website’s visibility, traffic, and revenue. By optimising a website’s content, structure, and technical elements to meet search engine algorithms’ requirements, businesses can improve their website’s chances of ranking higher in SERPs and driving more organic traffic.
SEO requires higher degree of skills to generate effective results.
Other online marketing strategies, such as social media and email marketing, can also be used in conjunction with SEO to drive traffic and improve brand awareness. For example, businesses can use social media to promote their blog posts and other content, which can in turn help boost their website’s SEO performance. Additionally, email marketing can be used to nurture leads and encourage repeat purchases, which can also have a positive impact on a website’s overall online marketing performance.
Overall, SEO is an important component of online marketing, but it should be used in conjunction with other digital marketing tactics to create a comprehensive and effective online marketing strategy.